Shopify Store Management & Optimization:
- Manage the day-to-day operations of the Shopify storefront, ensuring the website remains accurate, functional, visually appealing, and up to date.
- Create, update, and optimize product listings, including descriptions, images, pricing, and product details.
- Organize and maintain product collections, categories, navigation, and site structure.
- Monitor website functionality and identify opportunities to improve usability and the overall shopping experience.
- Implement website updates, layout adjustments, and merchandising improvements as needed.
- Identify and troubleshoot website issues, coordinating additional technical support when necessary.
- Continuously review the storefront to identify areas for improvement without requiring constant direction.
Visual Merchandising & Digital Brand Presentation:
- Maintain a consistent, premium visual identity throughout the website.
- Ensure product presentation, imagery, layouts, and collections align with Gernie NYC’s brand aesthetic.
- Improve the visual organization of products and collections to create a cohesive and engaging shopping experience.
- Review website layouts and identify opportunities to enhance visual hierarchy, navigation, and product discoverability.
- Manage promotional placements, featured products, and seasonal merchandising updates.
- Proactively recommend visual and structural improvements that elevate the overall appearance of the storefront.
Graphic Design & Digital Creative Assets:
- Create, edit, and update website banners, promotional graphics, and other digital visual assets.
- Design and adapt visuals for email marketing campaigns, promotions, product launches, and seasonal initiatives.
- Use tools such as Canva, Adobe Photoshop, or similar platforms to produce and edit creative assets.
- Ensure all digital materials maintain consistency with the brand’s visual identity and premium positioning.
- Resize, adapt, and optimize existing creative assets for different website sections and marketing channels.
- Independently handle routine design needs without relying on external designers for every task.
Klaviyo & Email Marketing:
- Independently manage Gernie NYC’s email marketing efforts through Klaviyo, from campaign planning and execution to performance analysis and optimization.
- Plan, create, schedule, and execute email marketing campaigns aligned with product launches, promotions, seasonal initiatives, and broader business objectives.
- Design and produce engaging email visuals and branded templates that reflect Gernie NYC’s premium aesthetic.
- Build, manage, and optimize automated email flows, including welcome sequences, abandoned cart reminders, post-purchase communications, and customer re-engagement campaigns.
- Manage customer segmentation and audience targeting to deliver relevant, personalized communications.
- Monitor campaign performance, including open rates, click-through rates, conversions, revenue, and other relevant metrics.
- Identify opportunities to improve email engagement, customer retention, and sales through ongoing testing and optimization.
- Proactively recommend new campaigns, automations, and email marketing strategies based on customer behavior and performance data.
- Maintain email content, templates, and campaign assets to ensure accuracy, consistency, and alignment with the brand.
- Take ownership of the email marketing process rather than relying on detailed instructions for each campaign or task.
E-Commerce Analytics, Website Performance & Customer Experience:
- Monitor Shopify analytics and relevant e-commerce performance metrics to evaluate store performance and identify opportunities for improvement.
- Track key indicators such as conversion rate, traffic, sales, average order value, and product performance.
- Analyze customer behavior and the shopping journey to identify potential friction points, usability issues, and opportunities to improve conversions.
- Proactively recommend and implement improvements to product pages, navigation, merchandising, and the overall customer experience.
- Support conversion rate optimization through thoughtful website updates, testing, and data-informed decisions.
- Evaluate the effectiveness of website changes, promotional activities, and merchandising initiatives using performance data.
- Identify trends and opportunities to improve product discovery, customer engagement, and online sales.
- Communicate meaningful insights and actionable recommendations to leadership.
- Stay informed about e-commerce best practices and relevant trends in premium fashion, footwear, and accessories.
Initiative, Ownership & Continuous Improvement:
- Take full ownership of the day-to-day management and continuous improvement of the Shopify storefront and email marketing activities.
- Proactively identify issues, opportunities, and areas requiring attention.
- Recommend solutions and independently implement appropriate improvements.
- Make routine operational, merchandising, and marketing decisions without requiring constant supervision.
- Bring fresh ideas to improve the website’s visual presentation, functionality, customer experience, and marketing performance.
- Communicate progress, share recommendations, and collaborate with leadership on larger creative and strategic initiatives.
- Maintain a high standard of quality, accuracy, and attention to detail across all aspects of the digital storefront and email marketing operations.
