Lead revenue strategy across PA Hospitality’s multi-property hotel portfolio, with a focus on maximizing RevPAR, market share, profitability, and long-term commercial performance.
Strategic Execution:
- Develop and execute pricing, inventory, and revenue strategies for each hotel based on demand, pace, booking trends, market conditions, and competitive positioning.
- Analyze daily pickup, pace, occupancy, ADR, RevPAR, booking window, cancellations, and market trends to identify risks and opportunities.
- Review STR/CoStar results and develop actionable strategies to improve RevPAR Index (RGI) and overall competitive performance.
- Utilize market intelligence tools including Demand360, Agency360, STR/CoStar, OTA extranets, and brand revenue management systems to guide commercial decisions.
- Conduct competitive rate shops and ensure each hotel is appropriately positioned by date, room type, segment, and demand period.
- Identify need dates and develop specific strategies to drive incremental demand without relying on unnecessary broad discounting.
- Manage and evaluate OTA strategy across Expedia, Booking.com, and other distribution channels, including visibility, conversion, promotions, advertising, and cost of acquisition.
- Review rate plans, discounts, packages, promotions, restrictions, length-of-stay controls, and channel availability to ensure optimal pricing and profitability.
- Analyze performance by market segment and identify meaningful year-over-year changes, opportunities, and areas of concern.
- Partner closely with Sales to evaluate group opportunities, displacement, negotiated accounts, corporate business, and need-period strategies.
- Develop extended-stay pricing and positioning strategies where applicable.
- Prepare accurate forecasts and provide clear explanations of performance, risks, opportunities, and recommended actions.
- Lead and participate in recurring revenue and commercial strategy meetings with hotel operations, sales leadership, and ownership.
- Translate complex data into clear, specific recommendations that hotel leaders can execute.
- Proactively identify changes in market demand, competitive behavior, booking patterns, and channel performance before they negatively impact results.
- Support annual budgeting, forecasting, business planning, and commercial strategy development.
- Partner with hotel leadership to ensure revenue strategies are properly executed across all systems and distribution channels.
Development and Optimization:
- Support the pre-opening revenue strategy for future PA Hospitality developments, including the upcoming AC Hotel by Marriott Houston CityCentre.
- Assist with pre-opening budgeting, market positioning, competitive analysis, presell strategy, forecasting, system setup, and overall commercial planning.
- Continuously evaluate opportunities to improve processes, reporting, technology utilization, and the overall revenue management function across the portfolio.
Role Requirements:
- This role requires someone who can move beyond reporting what happened and clearly explain why it happened, what opportunity exists, and what action should be taken next.
