Head of Sales at Flipper | Torre

Head of Sales

You'll build and scale a global commercial system for innovative hardware, driving growth across diverse markets.
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Full-time

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Emma of Torre.ai
2 months ago

Requirements and responsibilities


OverviewWe are the creators of Flipper Zero — a portable device for tech enthusiasts and engineers. It’s a gadget with an awesome community that brings together millions of people around the world.We’re building new products: Flipper One and BUSY Bar. Flipper One is a full-featured ARM-based computer running Linux in a compact form factor, powered by the Rockchip RK3576 SoC. BUSY Bar is a smart productivity multi-tool that helps users stay focused and minimize distractions.We are looking for a Head of Sales to build a commercial system around our physical products: developing sales channels, launching new markets, building out the B2B function, and finding growth not only through new deals, but also within the existing customer base.This is not SaaS, nor “enterprise sales” in the traditional sense. We are building hardware products with a strong brand, a global audience, direct sales, resellers, accessories, and a wide range of market scenarios that cannot be addressed with a single go-to-market model — which is why a deep understanding of how different channels and models work is crucial.ResponsibilitiesLead and grow Flipper’s sales functionBuild and continuously refine the commercial strategy across channels: direct, marketplaces, resellers (online and offline), and B2BIdentify new markets and launch clear, effective market-entry modelsAssess where it makes sense to sell directly and where a local partner is the better routeBuild the B2B business where it is truly relevant for the productWork with the existing customer base to drive reactivation, repeat purchases, accessory attach, and partner-driven growth mechanismsMonitor channel economics: total revenue by channel, target margin performance, and units soldLead key negotiations with strategic partners and distributorsGather signals from the market and feed them back into product, marketing, and operationsHelp turn sales from a set of fragmented initiatives into a clear, repeatable systemRequirementsStrong experience in sales / business development / channel partnershipsExperience working with a physical product: hardware, consumer electronics, prosumer devices, or adjacent categoriesProven ability to grow distribution, reseller networks, and partner channelsClear understanding of the difference between direct sales, reseller motion, distributor models, and B2B salesAbility to evaluate sales not only through revenue, but through channel economics as wellExperience launching new markets: assessing potential, choosing the right entry model, and getting to the first repeatable salesAbility to grow revenue within the existing customer base, not just through new businessExperience building processes, not just pushing deals through manuallyData-driven decision-making skills, a solid understanding of digital marketing metrics (traffic, conversion, etc.)Ability to speak the language of business with partners and the language of priorities and execution with internal teamsStrong English for negotiations and international communicationNice-to-havesExperience in consumer electronics, accessories, developer-facing products, or enthusiast hardwareExperience launching products from scratchExperience in international sales and market expansionExperience working with community-driven productsExperience building accessory-led growth or repeat purchase mechanicsExperience collaborating closely with e-commerce, operations, compliance, finance, and marketingWhat you will influenceRevenue by channelGross margin by channelActive partner baseNew partner acquisitionSell-through and reorder rateB2B pipeline and conversionRepeat sales and revenue from the existing customer baseSuccess of new market launchesForecast accuracy and overall quality of commercial planningThis role is for you ifYou see sales not as a collection of deals, but as a systemYou are interested in understanding where growth really comes from: distribution, B2B, the current customer base, or whether a channel is simply creating noise. You can bring all of this together into a working model, stay focused on the numbers, and still apply sound judgmentWhat we offerChoose your work format: office, hybrid, or fully remote from anywhere in the worldYou will be provided with all the necessary equipment for a comfortable working environmentBenefits such as VHI, corporate sports, foreign language courses, and therapy sessionsA five-day workweek with a flexible start of the working day
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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