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Posted 6 months ago
Requirements and responsibilities
What You Will DoPipeline OwnershipOwn end-to-end pipeline generation goals across inbound, outbound, ABM, and partner motions.Build quarterly demand plans tied directly to pipeline and ARR targets.Develop and oversee multi-channel campaigns that integrate digital, content, and partner-driven programs. Partner with Product Marketing to launch and scale Agent-led campaigns tied to measurable outcomes (pipeline $, revenue-at-risk avoided).Partner with Sales and Revops to align lead-to-revenue tracking and attribution.Inbound MarketingDrive SEO, SEM, paid media, and content syndication to grow qualified top-funnel leads. Optimize agency as well as modern AI and agentic strategies to optimize strategy for generative search /GEO.Optimize conversion at each funnel stage (Lead → MQL → SAL → SQL).Implement nurture and retargeting programs that improve conversion velocity.Lead the operational execution and reporting in Marketo, SFDC, and analytics tools.Outbound & ABM ProgramsBuild scalable outbound programs in partnership with the BDR / Sales teams.Leverage intent and firmographic data (6sense, ZoomInfo) for targeting, prioritization and automation of account engagement.Develop competitive displacement plays with personalized content and sequences.Collaborate on partner and co-sell campaigns tied to shared pipeline KPIs.Marketing Operations & AnalyticsLead demand analytics, infrastructure, funnel metrics, and attribution dashboards.Ensure data integrity and consistency across SFDC, marketing automation, and reporting systems.Partner to drive and measure marketing contribution by stage, segment, and source.Drive operational rigor: campaign hygiene, tagging, process SLAs, and revenue reporting.Leadership & CollaborationBuild and coach a high-performing, data-driven team across campaigns, digital, and operations.Collaborate cross-functionally with Product Marketing, Brand, Sales and Partners on GTM priorities (Agents, Industry campaigns, Product launches).Serve as the bridge between creative, performance, and sales enablement functions.Foster a culture of experimentation, accountability, and revenue alignment.What You Will Bring10+ years of B2B SaaS demand generation experience, ideally including experience with AI product companies.Experience in enterprise tech or regulated industries (supply chain, manufacturing, life sciences, compliance) highly preferred.Pruven success driving pipeline creation at scale ($10M+ quarterly) and measurable conversion across the funnel. Bowtie funnel experience preferred.Hands-on expertise with marketing automation (Marketo), CRM (SFDC), and intent and analytics (6sense, ZoomInfo, Clay, PowerBI).Experience integrating paid, organic, and ABM tactics in multi-touch programs.Strong operational acumen. Understands attribution, funnel math, and revenue modeling.Collaborative, hands-on leader who thrives building and scaling high performing teams in a global, cross-functional, enterprise environment.Familiarity and hands-on experience with AI-first or AI-assisted marketing tools and automation is important.What Success Looks LikeConsistent quarter-over-quarter pipeline growth from both inbound and outbound sources.Predictable conversion from MQL → SQL → Opportunity.Clean attribution and visibility into marketing-sourced ARR.Effective collaboration with Sales and ops teams (sales, tech ops).A scalable campaign infrastructure ready for growth across new agents, industries, and partnerships.Salary Range$175,000 - $195,000 a yearThe exact base salary within this range will be determined based on the candidate's experience, skill set, and work location. Additional bonus and equity will complete the comp package.What’s in it for you?At Resilinc, we’re fully remote, with plenty of opportunities to connect in person. We provide a culture where ownership, purpose, technical growth and a voice in shaping impactful technology are at our core. Oh, and the perks? Full-stack benefits for health, wealth and wellbeing to keep you thriving. Hit up your talent acquisition contact for a location-specific FAQ.Curious to know more about us?Dive in at www.resilinc.aiIf you are a person with a disability needing assistance with the application process please contact [email protected].We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. If you would like more information about how your data is processed, please contact us.
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