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about 1 month ago
Requirements and responsibilities
This position is for LATAM-based candidates.We’re looking for a hands-on Global SEO & Organic Growth Manager to own and scale organic traffic and revenue across our multi-country eCommerce ecosystem and supporting content sites.This role is full ownership. You will design, execute, and optimize the entire organic growth engine end-to-end — technical SEO, content, link building, international SEO, analytics, and AI/LLM discovery (GEO/AIO). No agencies. No hand-offs. You are the in-house authority accountable for results.You’ll collaborate with CRO/Shopify, creative, product, customer service, and leadership teams to align priorities and ship work, but you are the final owner of organic strategy, execution, and performance across markets.RequirementsProven hands-on experience scaling eCommerce SEO with measurable traffic and revenue growthAbility to personally implement SEO changes or produce dev-ready tickets with QA ownershipDemonstrated experience with multi-country SEO (hreflang, canonicals, localization)Strong technical SEO skills across audits, fixes, and deployment coordinationReal content strategy experience from research through publishing and optimizationProven link-building and digital PR experience (no spam or shortcuts)Backlink risk management experience, including toxic link cleanup and disavow strategiesStrong analytics capability using GSC, GA4, and keyword tracking toolsTools & SkillsGoogle Search Console (expert level)GA4 (SEO performance and attribution validation)Ahrefs, Semrush, or equivalentScreaming Frog or similar technical audit toolsShopify SEO experience (themes, collections, structured data basics)Nice to HaveInternational SEO experience across multiple English-speaking marketsExperience with EU or multi-region expansionDigital PR relationships in eCommerce, automotive, tools, or blue-collar nichesAdvanced schema, entity optimization, and knowledge graph experienceExperience managing writers and editorial production systemsResponsibilitiesOrganic & Multi-Country SEO StrategyOwn organic growth strategy across multi-country eCommerce stores and supporting sitesDefine site and market roles to avoid cannibalization and maximize coverageImplement and manage hreflang, canonical rules, internal linking, and localization strategiesBuild scalable “winner” frameworks to replicate successful content and page structures across marketsTechnical SEO OwnershipAudit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate contentOwn Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat controlImplement and validate structured data (Product, FAQ, HowTo, Review, Organization)Create dev-ready tickets, coordinate fixes, QA implementations, and verify resultsContent & Editorial EngineBuild keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides)Own editorial planning, content briefs, publishing workflows, and content refresh cyclesEnsure content aligns with local search intent, terminology, seasonality, and competitive landscapesCreate SEO launch playbooks for new products and collectionsAuthority, Link Building & Digital PRExecute sustainable link acquisition strategies via outreach, partnerships, features, and resource placementsReclaim unlinked mentions and build long-term publisher relationshipsDefine and track authority targets tied directly to rankings and revenue impactBacklink Risk & Profile ManagementMonitor backlink health and identify toxic or risky patternsExecute cleanup strategies including link removals and disavow when justifiedMaintain anchor text balance, velocity awareness, and documentation of all actionsAI / LLM Discovery (GEO / AIO)Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions)Strengthen entity signals through consistent brand and product information across trusted sourcesPublish structured, reference-ready content for AI-driven search systemsTrack AI visibility via citations, mentions, branded queries, and SERP feature presenceReporting & Performance AnalysisMaintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health)Deliver monthly organic performance reviews with revenue and market-level insightsIdentify changes, diagnose causes, and define clear next actionsBenefitsCompetitive compensation in USD.Fully remote work.
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