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Shared by 
8 days ago
Requirements and responsibilities
Dossier is one of the fastest-growing names in healthcare workforce technology — the clinical competency management platform built exclusively for U.S. hospitals and health systems. They're defining a category as they go, and they need a marketer who can own both sides of the craft: the AI-driven engine (AEO, SEO/GEO, HubSpot, AI workflows) and the story (customer proof, category narrative, brand). This is a rare role for a rare operator.TasksOwn website operations end to end — pages, landing pages, conversion, SEO/GEO, and Answer Engine Optimization as a core strategic bet.Build and execute demand generation and ABM campaigns against named health-system accounts on HubSpot (lead scoring, lifecycle sequences, attribution).Develop AI marketing workflows — prompt libraries, content engines, measurement automations — that let a lean team punch above its weight.Build a steady pipeline of case studies, video, and social proof by interviewing customers and navigating approval processes.Create pillar content and an executive voice on LinkedIn that defines the competency management category, built AI-search-first.Design authentic, on-brand materials using modern AI design tools (Canva Magic Studio, Figma, Adobe Firefly, Midjourney, Ideogram, Gamma).Run the U.S. event calendar, webinar programs, and follow-up execution with clear ROI on every dollar.
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