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2 months ago
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About JamLoopJamLoop is building the next generation of performance-driven advertising for the streaming TV era. We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision. With real-time optimization and unified online and offline attribution, marketers can measure and improve performance continuously, not just after the campaign ends. We believe streaming TV advertising should do more than build awareness. It should drive business growth.We are a lean, high-expectation team.Role OverviewJamLoop is hiring a Sr. Product Marketing Manager to own customer storytelling as well as product and solution-specific content that helps JamLoop sell more clearly and show value more credibly.This role is responsible for customer advocacy, case studies, vertical content, use-case playbooks, and customer-facing content that reinforces value across both the buyer and customer journey. You will help define how JamLoop shows up through real customer outcomes, sharp product storytelling, and practical content that supports sales, marketing, and customer engagement.This is a hands-on role for someone who can turn insight into content and content into impact. You should be comfortable interviewing customers, writing and producing content, building use-case narratives, developing playbooks, and creating assets that help prospects and customers better understand JamLoop’s value.What You’ll OwnCustomer storytelling and use casesDefine and develop clear, compelling customer use cases across key segments and verticalsTranslate product capabilities into real-world outcomes and narrativesEnsure consistent, differentiated storytelling across customer-facing content and GTM materialsCase studies and proof contentOwn the development of case studies, customer stories, and proof-driven assetsCreate content that supports sales cycles, marketing campaigns, and external storytellingContinuously refresh and evolve proof points as the product and customer base growsVertical and industry contentDevelop vertical-specific content that resonates with priority industries and use casesPartner with Product Marketing to translate segmentation and positioning into tailored narrativesBuild content that supports acquisition, enablement, and customer value communicationCustomer advocacyBuild and scale customer advocacy programs including case studies, testimonials, reviews, and referencesIdentify and activate high-value customers as advocates across marketing, sales, and external visibility effortsTurn customer success into assets that drive credibility and commercial impactContent strategy and developmentOwn the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assetsCreate content that is insight-driven, differentiated, and aligned to business outcomesEnsure content supports both pipeline generation and customer value communicationCustomer communications and lifecycle supportSupport lifecycle marketing through content used in onboarding, nurture, and expansion programsDevelop customer-facing communications that reinforce value and drive engagementPartner with Growth and Product teams to align messaging across key customer touchpoints and the broader customer journeyMeasurement and impactTrack and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communicationEnsure content is tied to clear business outcomes, not just output volumeContinuously identify opportunities to improve storytelling, positioning, and content effectivenessWhat You BringMust-haves5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar categoryStrong storytelling skills with the ability to translate complex products into clear, compelling narrativesProven experience developing case studies, customer stories, and use-case-driven contentExperience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer storyExperience building content that supports both pipeline generation and customer value communicationStrong cross-functional collaboration with Product, Sales, and Marketing teamsStrong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI toolsNice-to-havesExperience in adtech, martech, media, or CTVExperience supporting video-first content workflowsExperience with HubSpot, Canva, Webflow, or similar toolsExperience in a lean, high-growth team where people build as they goHow You WorkFocus on impact over output, prioritizing content and programs that drive real business outcomesStrong point of view on storytelling and positioning, not just executionAbility to move fluidly between strategy and hands-on creation, from planning to writing to executionHighly organized and reliable, with strong follow-through and attention to detailAble to manage multiple workstreams without losing sight of the bigger goalComfortable operating as a team of one when needed, with a bias toward ownership and getting things doneDeep curiosity about customers, their needs, and how they derive valueHighly collaborative, working across Growth, Product, Sales, and LeadershipComfortable building from zero and creating structure where none existsKnows the difference between content that sounds good and content that is actually useful in marketBrings new ideas and perspectives, not just execution against existing plansWhat Success Looks Like in 6–12 MonthsA strong library of customer stories, case studies, and proof points exists and is actively used across sales and marketingClear, compelling customer use cases and narratives are defined across key segments and verticalsContent consistently reflects real customer outcomes, not just product featuresCustomer-facing content tied to onboarding, nurture, and adoption reinforces product value and supports stronger engagementCustomer advocacy programs are established and generating reviews, references, and proof assetsVertical-specific content is in market and resonating with priority industriesContent is consistently produced, high quality, and aligned to GTM prioritiesMessaging across product content, customer stories, and campaigns is more consistent and differentiatedBenefitsFully remote work environmentFlexible vacation policy to support work-life balanceMedical, dental, and vision coverage401(k) savings planCompany meetups and opportunities to connect in person
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