Marketing Strategy Guide - AI-Native B2B Transformation at Cumulus Vision | Torre
Marketing Strategy Guide - AI-Native B2B Transformation
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Cumulus Vision

Marketing Strategy Guide - AI-Native B2B Transformation

Cumulus Vision
Emma
Emma
You'll architect a strategic AI-native transformation, redefining market positioning and driving enterprise growth.
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Part-time

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Emma of Torre.ai
 about 1 month ago

Requirements and responsibilities

About Cumulus VisionWe're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.Role OverviewWe're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning.Key ResponsibilitiesWebsite Transformation:Lead complete website redesign strategy from positioning to user experienceCollaborate with WordPress/Elementor developer on full site rebuildCreate new site architecture, navigation, and conversion funnelsDevelop landing page strategy for different buyer personas and campaign needsEnsure website reflects AI-native positioning throughout all touchpointsStrategic Planning:Develop comprehensive marketing strategy for AI-native positioningCreate buyer personas for C-level decision makers in digital transformationDesign customer journey mapping and conversion optimizationProvide competitive positioning and messaging frameworkContent Strategy:Guide content creation across all marketing channelsEnsure messaging resonates with enterprise buyersDevelop thought leadership positioning and content themesCreate content testing and optimization frameworksRequirementsRequired Experience3+ years B2B marketing for professional services, consulting, or SaaSProven experience leading website redesigns and repositioning projectsExperience with marketing transformations or complete brand overhaulsTrack record of successful B2B campaign optimizationPreferred BackgroundPrevious work with consulting firms or technical services companiesExperience marketing to C-level executives and enterprise buyersKnowledge of Salesforce ecosystem or business transformationSuccess with value-based positioning vs. commodity service marketingPortfolio showing before/after website transformationsUnderstanding of WordPress/Elementor workflow and capabilitiesWorking StructurePart-time: 10-15 hours/weekRemote-first with weekly strategy sessionsCollaborative approach with internal team and developerResults-driven with clear KPIs and success metrics
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