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about 1 month ago
Requirements and responsibilities
ZeptoLab is a profitable, 90-person mobile game studio behind globally recognized titles. As we scale, we're looking for a Head of Growth to own our full marketing function — UA, ASO, ad monetization, and product marketing — across our entire portfolio.Reporting directly to the CEO, you'll have real influence over commercial strategy and the autonomy to build the marketing engine that defines ZeptoLab's next chapter. If you thrive where strategy meets execution, this role is for you.What You'll DoLead and develop the marketing team across UA, product marketing, creative production, and ad monetizationDrive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS modelsOwn ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization prioritiesOversee ad monetization strategy, balancing revenue growth with player experiencePartner with analytics to turn performance data into clear marketing decisions and prioritiesSupport new game launches: define soft launch approach, geo-rollout logic, and performance expectations for greenlight decisionsTranslate business priorities into clear marketing plans in close collaboration with Studio GMs and the CEOWhat We’re Looking For5+ years in mobile game marketing, with significant time in a senior leadership roleHands-on expertise in user acquisition — Meta, Google, AppLovin/ironSource, and attribution tools (AppsFlyer or Adjust)Solid grasp of ASO: keyword strategy, store conversion optimization, and experimentationProven ability to lead and develop marketing teams across UA, product marketing, and creativeSharp product marketing instinct — you understand both player motivation and business goalsExperience in a multi-title environment, balancing different priorities across a portfolioFluent with performance data — you make decisions based on numbers, not gut aloneNice to HaveFamiliarity with hybrid-casual puzzle or midcore genresExperience with creative testing frameworksBackground in new mobile game launchesWhy ZeptoLabZeptoLab is independent, profitable, and home to one of mobile gaming's most recognized IPs — Cut the Rope. Small enough that your decisions have real impact, established enough that you're not building from zero. You'll work directly with the CEO in a culture that values ownership and sharp thinking over process and layers.What We OfferFlexible remote working setupA collaborative, low-bureaucracy environment where marketing has a real seat at the tableThe opportunity to shape the marketing function of a globally recognized mobile game portfolio at a pivotal moment in the company's growth
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