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about 1 month ago
Requirements and responsibilities
Who We AreArpio is building the next generation of disaster recovery for the cloud.Modern enterprises face a growing list of threats to their cloud applications. With the increasing complexity of cloud-native environments, we know resilience to these threats is about more than just data. That’s why, at Arpio, we have built a best in class SaaS offering that makes it easier than ever to protect your entire AWS infrastructure from catastrophic downtime.Behind the scenes, we are a small but mighty team (YC W21) who love to tackle hard problems and learn new things. We are fired up about working together to build an innovative new product and company from the ground up.About the RoleAs our first Product Marketing Manager, you’ll play a key role in defining and communicating the value of our product to the market. You’ll own product launch marketing, positioning and product messaging, and sales enablement materials, acting as a cross-functional expert on our users, market, and competitors. You’ll help shape how we position our product, engage customers, and enable our sales and customer success teams.Core ResponsibilitiesPositioning & MessagingCraft and evolve compelling messaging that resonates with our key personas and clearly differentiates our product in the market. Maintain a consistent narrative across channels and collaborate with product, sales, and marketing to align on value propositions.Website and Digital ExperiencePartner with internal teams and external resources to ensure the website is clear, value‑driven, and conversion‑optimized across key pages and flows. Continuously test and refine site messaging and structure to improve engagement and pipeline impact.Content and StorytellingCreate and manage content (blog posts, one‑pagers, landing pages, case studies, webinars, etc.) that supports the buyer journey and key product stories. Ensure all content clearly communicates customer outcomes, proof points, and differentiated value.Sales and Customer EnablementDevelop collateral, battlecards, and training materials that empower sales and customer success to effectively position and sell the product. Partner closely with GTM teams to gather feedback, refine messaging, and increase win rates.Market, Competitive, and Audience InsightsMonitor the competitive landscape and synthesize insights to shape positioning, pricing, and product strategy.Deeply understand our buyers and users, and build robust personas that inform marketing programs, content, and roadmap decisions.Product Launches and Go‑to‑MarketLead the planning and execution of go‑to‑market strategies for new features and product releases, including launch plans, assets, and enablement.Stay close to the roadmap, deeply understand our technology, and translate complex capabilities into clear, customer‑centric value propositions.You Bring5+ years of product marketing experience at a B2B SaaS companyProven success in early-stage or high-growth environments.Demonstrated experience with cloud platforms (AWS and/or Azure). Infrastructure and/or security background is a plus.Demonstrated ability to lead product launches, build compelling messaging, and develop enablement content that drives pipeline and adoption.Skilled at synthesizing technical product capabilities into customer-centric narratives.Experience conducting customer and market research to drive positioning and content.Excellent written and verbal communication skills.Self-starter with a bias toward action and experimentation.Salary and BenefitsCompetitive salaryFully employer-paid health benefits package; 75% employer-paid dental, vision and life insurance$150 home office stipend or company-subsidized co-working space membership near youUnlimited PTO policySmall, collaborative team environmentOpportunity to learn and work on the cutting edge of cloud technology
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