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Requirements and responsibilities
About Comfrt:Comfrt is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. We are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem.About the Role:The Design Director – Fleece is responsible for defining and driving Comfrt's fleece product vision across hoodies, sweatpants, shorts, outerwear, and future fleece-based categories. As Comfrt's largest and most important product category, fleece serves as the foundation of the brand, driving the majority of sales, customer acquisition, and brand recognition. This role is responsible for setting the fleece product direction that influences the overall brand strategy, customer experience, and future growth of the business.This leadership role combines strategic thinking, creative direction, and hands-on product design to ensure Comfrt remains the market leader in comfort-driven apparel. The Fleece Design Director will establish the category product vision, aesthetic direction, and innovation roadmap for the category while leading a team of designers and partnering cross-functionally to deliver best-in-class products that support both brand and business objectives.Key Responsibilities:Creative & Product LeadershipOwn and evolve Comfrt's fleece product aesthetic, design language, and category visionEstablish a clear point of view on fit, proportion, silhouette, fabric, color, wash, and construction detailsTranslate customer insights, sales performance, trend research, and market opportunities into commercially successful assortmentsDrive seasonal and long-term fleece product strategy across all core and emerging categoriesEnsure all products remain authentic to Comfrt's brand DNA while introducing meaningful innovationProduct Design & ExecutionLead the end-to-end design process from concept through production approvalOversee silhouette development, fit, trims, graphics, branding, wash treatments, and construction detailsPartner closely with Product Development and Technical Design to ensure products meet quality, fit, margin, and timeline requirementsDrive continuous improvement of Comfrt's core fleece programs while introducing newness and innovationMaintain a strong understanding of consumer needs, comfort expectations, and product performanceTrend, Fabric & InnovationLead trend research across fashion, streetwear, lifestyle, wellness, and comfort categoriesIdentify emerging product opportunities, white space, and future growth categoriesPartner with Fabric Development to elevate fleece innovation, fabric hand feel, performance, sustainability, and comfortDrive innovation in fleece construction, garment washes, finishes, and functional product featuresStay ahead of industry trends while maintaining a unique brand perspectiveBusiness & Merchandising PartnershipCollaborate with Merchandising, Product Development, and Planning to build assortments that support sales, margin, and inventory objectivesUtilize sales reports, market analysis, customer feedback, and business insights to influence product strategyUnderstand category performance at the SKU and style level to identify opportunities and risksParticipate in assortment architecture, category planning, pricing strategy, and product roadmap developmentBalance creativity with commercial decision-making to maximize business resultsTeam Leadership & Design OperationsLead, mentor, and develop a team of designers across fleece and related product categoriesEstablish clear priorities, creative direction, and accountability across the design organizationBuild scalable design processes that support rapid growth while maintaining design excellenceOwn the design calendar and ensure all milestones and deliverables are completed on timeFoster a culture of innovation, collaboration, speed, and continuous improvementCross-Functional CollaborationPartner closely with Product Development, Technical Design, Sourcing, Merchandising, Marketing, and Creative teamsAlign product strategy with business objectives, launch calendars, and operational capabilitiesCollaborate on product storytelling, campaign concepts, and seasonal launchesSupport vendor partnerships by providing clear design direction and product visionEnsure design intent is maintained throughout development and productionQualifications:12-15+ years of apparel design experience, with significant experience in fleece, sportswear, casualwear, or comfort-driven apparel5+ years of leadership experience managing and developing design teamsStrong understanding of fleece fabrics, garment construction, fit, washes, trims, and manufacturing processesProven ability to build commercially successful assortments that drive growthStrong analytical skills with the ability to leverage sales data, market insights, and customer feedback to inform decisionsDeep understanding of fashion trends, consumer behavior, and competitive market dynamicsExcellent presentation, communication, and leadership skillsHighly organized with exceptional project management and prioritization abilitiesEntrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environmentLeadership ProfileA visionary product leader with a strong aesthetic point of view and passion for product excellenceStrategic thinker who can connect design decisions to business outcomesConfident decision-maker who can challenge ideas and influence cross-functional partnersHighly collaborative while maintaining clear creative ownershipObsessed with product quality, customer experience, and continuous innovationComfortable leading through ambiguity and building structure within a rapidly growing organizationLeader who thrives in a high-growth, high-SKU, fast-paced environment and can effectively manage significant product volume while maintaining exceptional creative and operational standardsDriven by results, accountability, and a desire to build industry-leading productsWhat Success Looks Like:Establish a clear and compelling design vision for Comfrt's fleece business, the brand's largest and most influential category.Consistently deliver trend-right, commercially successful products that strengthen Comfrt's market leadership and drive business growth.Elevate product quality, fit, fabric innovation, and overall customer experience across all fleece categories.Build and develop a high-performing design team capable of supporting a fast-paced, high-growth, high-SKU business.Drive innovation while maintaining the integrity of Comfrt's brand DNA and core product pillars.Foster strong cross-functional partnerships that enable speed, accountability, and best-in-class product execution.Create scalable processes that improve efficiency, accelerate speed to market, and support the continued growth of the brand.Shape the future direction of Comfrt through product leadership, category expansion, and continuous innovation.Why Join Comfrt?Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.Work in a supportive, creative environment where your ideas and growth are valued.Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)