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18 days ago
Requirements and responsibilities
The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started.We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term.The RoleYou’ll own revenue marketing for our lender segment, operating a highly targeted enterprise ABM motion across a defined set of accounts.You’ll focus on interpreting account-level signals, making channel investment decisions, and turning data into clear recommendations that shape go-to-market strategy.You’ll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack.What You’ll DoOwn ABM strategy and account intelligenceManage a named account program across target lenders, with deeper ownership of top-tier accountsDefine account tiering, engagement strategy, and trigger-based orchestrationInterpret behavioral signals and sales feedback to adjust targeting and approachParticipate in sales reviews as an active partner, not just a marketing stakeholderOwn channel strategy and investmentDefine and prioritize channels across paid, email, content syndication, and eventsAllocate budget and make clear, defensible investment decisionsOrchestrate account-level engagement based on intent signals and pipeline stageContinuously adjust based on performance and emerging signal patternsTurn data into decisionsAnalyze funnel and account-level performance across channelsInterpret results through the lens of buyer behavior—not just campaign metricsDesign and evaluate experiments across messaging, conversion points, and engagement strategiesMaintain a structured experiment roadmap so insights compound over timeDeliver clear, actionable recommendations—not just reportingPartner with Sales on pipeline qualityShare insights on account engagement, conversion signals, and deal progressionParticipate in pipeline and account reviews as an intelligence partnerHelp define what constitutes a meaningful “meeting-ready” signalAlign marketing efforts to pipeline quality and progression—not just activityEnsure quality in AI-driven executionReview AI-generated campaigns, outreach, and assets for accuracy and account relevanceDefine what can be automated vs. what requires human oversightImprove how AI is applied across the marketing motion in partnership with systems and opsHow You’ll WorkPartner closely with Product Marketing (Lender) to align on strategy, positioning, and prioritiesLeverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructureCollaborate tightly with Sales, participating in weekly pipeline and account reviewsOperate with a high degree of autonomy, using data and judgment to inform directionWhat We’re Looking ForRequired4–7 years in demand generation, ABM, or revenue marketingExperience managing named-account or enterprise ABM programsTrack record of improving pipeline quality and conversion—not just lead volumeStrong analytical skills with the ability to translate data into decisionsHands-on experience with HubSpot (reporting, workflows, funnel analysis)Experience partnering closely with Sales in pipeline or account reviewsClear communicator who can influence cross-functional partnersNice to HaveExperience with ABM platforms (6sense, Demandbase, Terminus, etc.)Background in enterprise SaaS, fintech, or regulated industriesFamiliarity with long, multi-stakeholder sales cyclesExperience designing personalized outreach at scaleAI-native working style across research, experimentation, and reportingAI at SnapdocsAI is a core part of how we operate. In this role, you’ll use AI to:Accelerate account research and signal synthesisGenerate and refine personalized outreach and campaign directionSupport experiment design and performance analysisYou’ll also play a key role in ensuring quality and appropriate use of AI in customer-facing marketing, acting as a judgment layer on top of automated systems.Compensation & Benefits:We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:Zone 1 (SF Bay Area, Seattle Metro, NYC): $165,000 - $183,000Zone 2 (All other U.S. locations): $145,000 – $160,000Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes meaningful equity and a comprehensive benefits package.Why SnapdocsWe’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:Product discipline and clear reasoningDeep ownership of outcomes (not just tasks)Straightforward, honest communicationEmpathy for the people who use our softwareThis is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features.Join UsWe’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here.To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes:Excellent medical, dental, and vision coverage401(k) with up to 4% company match16 weeks of paid parental leaveFlexible Paid Vacation Time Off + 10 Sick Days for exempt rolesGenerous Accrued Paid Vacation Time Off + 10 sick days for non-exempt rolesSummer & Winter Break (~1-week each) + 9 Holidays per yearHealthcare and Dependent Care FSAHSA Employer Contribution ($75-150 for individuals, $150-$250 for families)$15K Family Building Benefit (lifetime limit)Life and Disability Insurance$1,500 Annual Lifestyle Stipend to support your well-beingPlease note: Part-time employees are not eligible for benefits at this time
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