Director of Growth Marketing - Paid Acquisition / Paid Search at LawnStarter | Torre
Director of Growth Marketing - Paid Acquisition / Paid Search
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LawnStarter

Director of Growth Marketing - Paid Acquisition / Paid Search

LawnStarter
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: Employment

Compensation
USD130k - 155k/year
Non-negotiable
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

• Growing Revenue from Paid Search: This is the big one. Leveraging all the tools that Google gives you, from bid optimization, to copy tests, to audience-based rules. And pairing that with internal customer cohort data to maximize ROAS. • Analyzing Data for Insights: Do lifetime values differ by keyword? How about conversion rates by market, or time of day? • Building Tools and Systems: We take a technical approach to most things, so we'll expect you to quarterback projects that make things easier. Whether it's building a system to better test ad copy, or working with engineering to integrate the ad platforms with our internal data, that'll be in your wheelhouse. • Exploring New Channels: From the traditional to non-traditional, we're always experimenting with new things. We expect you to ideate, test, and iterate to discover new channels that provide a positive ROI. • Owning the P&L for Ad Spend: This is an integral part of the business, and you'll be in charge of all of it. We expect you to own both the revenue and cost side of paid acquisition, and to be able to prepare a 3 year, 1 year and quarterly plans.
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