Marketing Automation Manager at interactive investor | Torre
Marketing Automation Manager
trending_up Invest in Torre
interactive investor

Marketing Automation Manager

interactive investor
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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
UK
Posted about 3 years ago

Responsibilities

interactive investor is an award-winning investment platform that puts its customers in control of their financial future. We’ve been helping investors for over 25 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £55 billion and over 400,000 customers. Reporting to the Head of Customer Engagement, this role forms an integral part of the CRM team at interactive investor. The CRM team is accountable for building, optimising and managing a customer communication strategy which delivers on our commercial and customer objectives. This role is an exciting opportunity for a CRM Automation specialist with a proven record of implementing successful CRM projects in a data driven marketing role. Responsibilities: - Leverage our data and the capabilities of our CRM platform (Salesforce Marketing Cloud) to design, build and deliver personalised, multi-channel campaigns and journeys at scale. - Take ownership of our data extensions/queries and automations to create audience selections efficiently. - Work with our Data team to ensure we have all the data, models and segmentation we require to target customers effectively. - Work with our Analytics team to plan and perform A/B testing to identify and implement optimisations to campaign performance and ROI. - Champion our operational quality control process, ensuring compliant, accurate and efficient delivery of data and audience selections. - Drive operational efficiencies via automation and process improvements. - Maintain the first line of Risk/Compliance defence by ensuring individual adherence to business processes and procedures that are designed to meet the regulatory standards set out in the relevant FCA rules and guidance. - Make informed risk decisions and effectively and credibly debate and challenge management recommendations within your role in line with the approved Risk Management Framework. - Maintain the first line of defence by reviewing/supporting the risks and controls assigned to the department.
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