We’re looking for a results-driven Digital Advertising & Analytics Specialist to manage the full lifecycle of our digital ad campaigns—from setup to optimization to reporting. This role is ideal for someone who understands the importance of clean data, knows how to track and measure ROI, and is equally comfortable launching ad campaigns and configuring backend tracking systems.
You’ll be responsible for building, managing, and optimizing digital ad campaigns across multiple channels, including Facebook/Meta, Instagram, Google Ads, and others—while also ensuring everything is accurately tracked in platforms like Google Analytics, Tag Manager, and custom dashboards. You’ll set up UTM parameters, conversion events, pixels, and more to ensure every dollar spent is measurable and effective.
Key responsibilities:
* Plan, execute, and optimize paid media campaigns across platforms (Facebook, Google, LinkedIn, etc.), including budget management, bidding strategies, targeting, and creative testing.
* Set up and manage conversion tracking using Google Tag Manager, GA4, Meta Pixel, and other tools. Implement UTM structures and consistent naming conventions for campaign tracking and attribution. Configure event tracking and goals in GA4 and other analytics tools.
* Build and maintain custom dashboards (e.g., in Looker Studio / Google Data Studio). Analyze ad performance and provide actionable insights to improve ROI. Report weekly/monthly on KPIs such as conversions, CAC, ROAS, and LTV.
* Conduct A/B testing across creatives, audiences, and landing pages, and continuously optimize based on performance data.
* Collaborate with creative, content, and marketing teams to align messaging and campaign goals. Coordinate with developers or use no-code tools to ensure proper implementation of tracking tools.
Required skills & qualifications:
* 2–5 years of hands-on experience in paid media buying and analytics.
* Strong knowledge of GA4, Google Tag Manager, and Meta/Facebook Ads Manager.
* Experience setting up and maintaining pixels, custom events, and conversion tracking.
* Proficiency in UTM parameters, multi-touch attribution, and data hygiene.
* Expertise in campaign targeting, lookalike and custom audiences, and remarketing.
* Advanced skills in building dashboards using Looker Studio / Data Studio.
* Strong analytical abilities with the capacity to interpret and act on complex data sets.
* Excellent communication and documentation skills.
* Ability to work independently and manage multiple cross-channel campaigns.
Nice-to-have skills:
* Experience with tools like Zapier, Segment, or other integration platforms.
* Familiarity with server-side tagging or offline conversion tracking.
* Understanding of landing page conversion optimization.
* Experience managing YouTube or LinkedIn Ads.
* Familiarity with CRM systems and lead attribution (e.g., HubSpot, HighLevel, Salesforce).
