GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of over 50M members across 170 countries. The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.
GOAT is looking for a passionate and experienced Copywriter to further develop our brand point of view, writing copy that inspires our global community and adheres to our brand voice. Responsibilities will include working with the Associate Director of Copy to write and edit industry-leading copy across social media, brand campaigns, creative partnerships, merchandising collections, digital editorial content and GREATEST print features.
Responsibilities:
- Write clear and concise copy for all brand channels including social media, creative partnerships, brand campaigns, CRM (email + push) and digital/physical experiences
- Write and edit digital editorial content, GREATEST print features and Styles Tab content in a timely manner, providing feedback and additional edit requests as needed
- Write and edit copy that clearly defines the narrative and intent of campaigns and creative partnerships, in addition to PT copy, with a focus on apparel and accessories
- Research products, brands and designers as needed to write accurate copy for channels such as social media and GREATEST Magazine
- Adhere to the GOAT Copy Style Guide at all times, ensuring consistency across all channels globally and demonstrating exceptional attention to detail, writing copy free of typos, grammatical errors or factual inaccuracies
- Work cross-functionally with other teams, including Design, Social/EIM, Merchandising and Growth as well as freelance copywriters to deliver a cohesive message that is premium, polished and best in class
