Email Marketing Strategist – DTC Ecommerce (Shopify Plus) at Meraki Solutions | Torre
Email Marketing Strategist – DTC Ecommerce (Shopify Plus)
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Meraki Solutions

Email Marketing Strategist – DTC Ecommerce (Shopify Plus)

Meraki Solutions
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Emma
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Full-time

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Remote (for Colombia residents)
Remote (for Venezuela residents)
Remote (for Brazil residents)
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Posted over 1 year ago

Responsibilities

Join a leading U.S.-based Shopify Plus agency specializing in innovative e-commerce strategies for fast-growing DTC brands. We are looking for a strategic and data-driven Email Marketing Specialist to lead impactful campaigns, strengthen customer relationships, and optimize performance through Klaviyo automation. Responsibilities: - Design and implement Klaviyo workflows to boost engagement and enhance the customer experience. - Segment and personalize audiences to ensure message relevance. - Develop high-impact email campaigns, including follow-ups, nurturing flows, and abandoned cart recovery. - Analyze campaign data, track performance, and adjust strategies to improve conversions and retention. - Write engaging, persuasive email content (bonus for design skills). - Align email strategies with broader marketing initiatives to create a seamless customer journey. Requirements: - Expertise in Klaviyo: building workflows, automations, and segmentation. - DTC marketing knowledge: understanding consumer behavior and effective email strategies for e-commerce. - Analytical mindset: ability to track data and refine strategies based on performance. - Copywriting skills: capable of crafting compelling emails (design knowledge is a plus). - Time management: ability to prioritize tasks and meet deadlines efficiently.
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