Senior Media Buyer – Meta Ads at AF Global Solutions | Torre
Senior Media Buyer – Meta Ads
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AF Global Solutions

Senior Media Buyer – Meta Ads

AF Global Solutions
Posted by
Alvaro Rafael Frieri Quiroz
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Freelance
Recurrent
Compensation
USD1k - 3k/month
Negotiable
location_on
Remote (for Colombia residents)
Posted 7 months ago

Responsibilities

Responsibilities: - Oversee $150,000–$200,000 per month in Meta ad spend across contractor marketing accounts. - Maintain a target Cost Per Lead (CPL) range of $20–$60 and optimize campaigns primarily for raw lead volume. - Monitor lead quality, including location accuracy, valid phone numbers, and correct service intent. - Adjust campaign strategy based on client feedback on booked appointments. - Directly manage, mentor, and train 3 junior media buyers. - Enforce company campaign structure and internal strategy standards. - Conduct daily internal team meetings and weekly rotating account audits. - Lead structured creative and offer testing with a conservative, controlled-risk approach. - Identify scaling opportunities and build Standard Operating Procedures (SOPs) for repeatable scaling execution. - Approve all ads before launch. - Build and maintain reporting dashboards aligned with internal tracking systems. - Analyze Customer Relationship Management (CRM) pipeline data to connect ad performance to downstream results. - Communicate campaign updates and performance reports to Client Success Managers. Requirements: - You have 3 or more years of experience running Meta ads specifically for local service businesses. - You have proven experience managing or supervising other media buyers. - You have demonstrated experience overseeing $100,000 or more per month in ad spend. - You possess near-native English communication skills, both spoken and written. - You have a deep understanding of local lead generation strategies. - You have strong experience with Facebook Instant Forms and Lead Ads. - You have a data-driven mindset with structured optimization habits. - You have the ability to build SOPs and scalable internal systems. - You have a leadership mentality, thinking like a partner, not just an executor. - You are fully remote and available for daily team syncs.
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