Senior Brand Manager at Swapcard

• Developing a deep subject matter expertise in the event management space and virtual events / webinar experience markets, as well as the competitive landscape. • Define Swapcard corporate narrative including the messaging from top to bottom and in and out. • Develop compelling value propositions that drive distinct competitive advantages for selling new and existing products as well as expanding utilization within the existing customer base • Own buyer persona definition for Swapcard and leverage this knowledge to build persuasive messaging. • Map the buyer journey and develop a content strategy for each stage, from thought leadership down through post-sales engagement. This will include demos, sales decks, white papers, videos, datasheets, solution guides, webinars. • Support marketing campaigns as needed; create campaign themes, key messages, and story-arcs that tell prospects a cohesive story. • Aligning our communications - story, key messages and editorial calendar - across paid, earned and owned channels as a part of an integrated campaign. • Developing and executing media relations programs cultivating relationships with national business and technology reporters, identifying story ideas, pitching stories and securing coverage. • Collaborate with the Talent Team to execute their vision for our employer brand. • Create, own, and champion go-to-market strategy for new products including setting objectives, goals, audience definition, marketing and communication strategy, and measurement • Work with the Content Team conceptualizing, writing and delivering short-form and long-form content such as articles, blogs, infographics, videos. • Managing and developing communications team members and Swapcard agency partners and resources.

Senior Brand Manager

Responsibilities

Skills wanted:

Language(s) required:

Baptiste Boulard

Yuliana Velasquez Ramírez Verified

Yuliana Velasquez Ramírez Verified

About Swapcard:

mission:

www.swapcard.com/

Admin access needed