Senior Manager, Partner Marketing at Domino Data Lab | Torre
Senior Manager, Partner Marketing
Domino Data Lab
Domino Data Lab

Senior Manager, Partner Marketing

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Full-time

Legal agreement: Employment

Compensation
USD44K - 100K/year
Non-negotiable
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Hybrid (United States)
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Posted over 4 years ago

Responsibilities & more

• Work across Marketing, Partnerships, and Sales to build brand awareness and pipeline by translating corporate marketing objectives, messaging, content, and partnerships into marketing campaigns and field marketing programs that influence customers’ and prospects’ decision to use Domino’s data science platform. • Run localized programs such as high-touch / intimate / soft-selling events (i.e. executive roundtables or virtual events) to get customers, prospects and local partners together talking about data science pain points, solutions (Domino!), and results. • Build and execute hyper-focused campaigns (i.e. account-based marketing or integrated campaigns focused on specific verticals or use cases that are prevalent in a given territory) to generate demand and accelerate sales cycles. • Manage go-to-market programs with partners to achieve target outcomes (i.e. brand awareness or co-selling into target accounts). Example program components include webinars, local events/seminars, sponsorships at partner conferences, content and press stories (developed in partnership with Product Marketing, Comms, and/or Sales Enablement), etc. • Work with the regional Sales VPs and Field Marketing to identify target regions, industries and/or accounts where co-marketing programs with partners can build awareness and pipeline. • Oversee the process of target account mapping, lead sharing and follow-up communications surrounding go-to-market campaigns with partners.
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