Company Overview:
- Carbon Real Estate Investments, or Carbon REI, is a private equity real estate investment firm focused on multifamily assets across the Southeast United States.
- We own and operate more than 2,500 units across Alabama, Georgia, Florida, Arkansas, and Texas, and our portfolio is actively growing.
- We combine institutional discipline with an owner operator's ground level view of every asset we hold.
- That perspective shapes how we invest, how we communicate with our investor base, and how we show up in the wider commercial real estate conversation.
Role Overview:
- Carbon REI is scaling a content platform anchored by our Chief Investment Officer, Michael Pouliot, CFA, CAIA, who hosts the Deal Flow Podcast, a show on capital, deals, and AI in commercial real estate.
- The podcast, our newsletter, and Michael's LinkedIn presence together form the engine that reaches operators, allocators, and institutional investors across the country.
- You will build and run the production side of that engine.
- Podcast editing and publishing, short form clip distribution, newsletter writing, LinkedIn ghostwriting, and content library architecture all sit with you.
- This is a hands on role for someone who wants to own an executive facing content system end to end.
- You will be joining a marketing organization that already has its footing, and your job is to give the content engine the horsepower it needs to run at cadence.
Core Responsibilities: Deal Flow Podcast production:
- Edit raw recordings into publish ready episodes, currently three per week and growing to five.
- Maintain a rolling publishing backlog.
- We record ahead of publish.
- Cut short form clips from every episode for LinkedIn and other social distribution, minimum three per episode.
- Write episode titles, descriptions, show notes, and timestamps optimized for SEO and platform discovery.
- Publish episodes across Spotify, YouTube, Apple Podcasts, and any additional platforms.
- Create guest promotional assets, including share graphics, quote cards, and pre-formatted posts guests can share.
- Build and maintain a content library taxonomy that tags every episode by guest firm, asset class, topic, and airing date.
- Over time this library becomes a compounding asset the team can pull from, and you are expected to actively mine it, not just file into it.
Core Responsibilities: Newsletter:
- Own the Carbon REI newsletter end to end.
- Write, produce, and publish every issue.
- Repurpose podcast content, market observations, and portfolio insights into newsletter format.
- Synthesize ideas across multiple episodes and sources into a single coherent issue, not summarizing one episode at a time.
- Optimize for open rates and click throughs, and iterate on subject lines, sending times, and format based on real engagement data.
Core Responsibilities: LinkedIn content and thought leadership:
- Draft LinkedIn posts for Michael Pouliot's personal account, minimum three per week.
- Posts must fit an operator to operator voice: direct, market aware, and free of marketing fluff.
- Draft occasional LinkedIn content for Cody Littlewood and other principals as needed.
- Distribute podcast clips and newsletter highlights across LinkedIn.
- Support light community management on principal accounts in coordination with Andres.
Core Responsibilities: Content library and asset management:
- Maintain organized asset libraries in Google Drive, Metricool, and the podcast platform.
- Tag and archive every asset produced.
- Support Andres on ad hoc content needs for webinars, investor events, and portfolio milestones.
Must-Have Qualifications:
- 3 plus years of hands on content production experience in B2B, ideally in real estate, financial services, SaaS, or professional services.
- Professional English fluency, capable of writing publish ready B2B content without editing.
- Demonstrated ability to synthesize across multiple sources, not only execute on a single asset at a time.
- You should be able to identify a throughline across several podcast episodes or data points and turn it into one clear piece of content.
- Proven video and podcast editing skills.
- Familiarity with Descript, Adobe Premiere, Adobe Audition, DaVinci Resolve, or equivalent.
- Proven graphics creation and editing skills.
- Familiarity with Canva, Claude Design, Adobe Photoshop, Figma, or related software.
- Strong copywriting skills, especially for LinkedIn and newsletter formats.
- Experience managing a content calendar across multiple channels and multiple contributors.
- Working knowledge of social analytics tools, including Metricool, native LinkedIn analytics, and YouTube Studio.
- Experience working with AI tools and automation processes.
- Time management and self direction.
- You will operate remotely with async oversight.
Nice-to-Have Qualifications:
- Background in commercial real estate, private equity, or institutional investing.
- Experience producing a business podcast at three plus episodes per week.
- Familiarity with HubSpot as a content and CRM system.
- Working proficiency with AI content tools, such as Claude, ChatGPT, and Perplexity, as part of a production workflow.
- Basic design skills in Canva, Figma, or Adobe Creative Suite for social graphics.
- SEO fundamentals for podcast and video content.
- Prior experience ghostwriting for named executives or founders.
Writing Principles:
- We write like operators, not vendors.
- Direct, market aware, and specific.
- We never write in generic marketing voice.
- We plant credibility, we do not sell.
- Content shows what we see and how we think.
- Sales conversations happen in sales conversations.
- We respect the reader's time.
- Short, useful, and specific beats long and vague every time.
- Multifamily is our proof, not our only market.
- Our audience spans commercial real estate broadly.
- Content should feel relevant to an office or industrial asset manager as much as to a multifamily owner.
- We do not use reassurance language.
- No not a pitch, no no strings attached, no won't take much of your time.
- Peers do not reassure each other.
- They just talk.
Logistics:
- Remote first, working hours aligned with US Central Time, 7 AM to 4 PM.
- Full time contractor status, invoiced monthly, paid in USD.
- Reports to Andres Cueto, Marketing Director, based in Guadalajara, Mexico.
- Slack, Google Workspace, Asana, HubSpot, Metricool, Webflow, and Descript are our stack.
