Posted 5 days ago
For companies:
For professionals:
For everyone:
For developers:
Responsibilities
We are looking for a creative, strategic, and results-driven Digital Marketing Specialist to grow an online brand, increase audience engagement, and drive consistent sales of digital products, particularly ebooks.
The ideal candidate has hands-on experience in digital marketing, social media content creation, copywriting, email marketing, and sales funnels. You should be able to turn existing content and ideas into compelling marketing campaigns that connect with a U.S. audience and convert followers into paying customers.
This role requires more than posting content. We need someone who understands how to build an audience, generate interest, improve conversions, and use performance data to make informed marketing decisions.
Social Media Strategy & Content Marketing:
- Develop and implement social media strategies to grow the audience, increase engagement, and generate sales.
- Create compelling Instagram content, including Reels, carousels, Stories, and other formats aligned with current platform trends.
- Write strong hooks, captions, and calls to action that connect with a U.S. audience.
- Transform existing materials, ideas, and resources into valuable, relatable, and engaging content.
- Research content trends, audience interests, and competitor strategies to identify growth opportunities.
- Ensure content is authentic, relevant, and tailored to the target audience rather than relying on generic, AI-generated posts.
Copywriting & Creative Production:
- Write persuasive marketing copy for social media, email campaigns, landing pages, and digital product promotions.
- Create engaging videos, Reels, graphics, and carousels using tools such as Canva and video editing software.
- Independently source or create relevant footage, visuals, and other creative assets.
- Use AI tools strategically to improve content production while maintaining originality and quality.
Digital Product Marketing & Sales:
- Develop marketing strategies to increase sales of ebooks and digital product bundles.
- Create and optimize sales funnels, promotional campaigns, and customer journeys.
- Support the development and execution of email marketing campaigns and automated sequences.
- Use platforms such as AWeber, Stan Store, and ManyChat to support lead generation, audience nurturing, and conversions.
- Identify opportunities to turn social media engagement and email subscribers into customers.
Analytics & Continuous Improvement:
- Monitor social media performance, engagement, audience growth, email campaign results, and digital product sales.
- Analyze what is working and identify areas that need improvement.
- Test different hooks, content formats, messaging, and calls to action.
- Recommend and implement changes based on performance data.
- Track progress toward business goals and provide regular performance updates.
Independent Strategy & Execution:
- Take ownership of marketing objectives, from strategy development to implementation.
- Proactively suggest new ideas, campaigns, and opportunities for growth.
- Manage content planning and execution with minimal supervision.
- Align marketing activities with the overall goals of increasing ebook sales, growing the audience, and generating service bookings.
Requirements:
- Proven experience in digital marketing, particularly social media marketing and digital product sales.
- Strong English copywriting skills, with the ability to write naturally and persuasively for a U.S. audience.
- Demonstrated experience creating Instagram Reels, carousels, Stories, and conversion-focused content.
- Experience marketing and selling ebooks, digital products, online resources, or similar offers.
- Knowledge of email marketing, sales funnels, lead generation, and marketing automation.
- Hands-on experience with social media analytics and performance optimization.
- Proficiency in graphic design and video editing tools.
- Ability to develop and execute marketing strategies independently.
- Strong analytical thinking, creativity, initiative, and problem-solving skills.
- A portfolio demonstrating previous marketing work and measurable results.
Preferred Qualifications:
- Experience with AWeber, Stan Store, and ManyChat.
- Proven results in digital product sales, email marketing campaigns, or sales funnel optimization.
- Experience growing Instagram accounts and improving engagement and conversions.
- Familiarity with AI-powered content creation tools.
- Experience marketing in the wellness, personal development, mindfulness, or related niches.
Key Performance Indicators (KPIs):
- Growth in social media audience and engagement.
- Quality and consistency of content production.
- Email subscriber growth, open rates, and click-through rates.
- Digital product sales and conversion rates.
- Effectiveness of marketing campaigns and sales funnels.
- Growth in service inquiries and bookings.
Closes in:
0
days
0
hours
0
min
0
sec
tune NOT FOR YOU? IMPROVE YOUR RESULTS