Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!NeoGenomics is looking for a Marketing Manager, MRD who wants to continue to learn in order to allow our company to grow.Position Summary:The Marketing Manager, MRD is responsible for developing and executing marketing strategies for NeoGenomics' Minimal Residual Disease (MRD) portfolio, a rapidly evolving and clinically complex area of the business. This role translates portfolio-level priorities into targeted positioning, messaging, go-to-market plans, and launch readiness activities that support market adoption and commercial success. Partnering closely with the Director, Product Marketing, the Marketing Manager helps shape strategy for an emerging category while driving hands-on execution to build market awareness, strengthen customer confidence, and establish NeoGenomics as a leader in the MRD space.Core ResponsibilitiesShape MRD strategy in partnership with the Director, ensuring product-level priorities ladder up to and inform the broader portfolio frameworkIdentify the highest-opportunity areas within MRD’s patient populations, indications, and clinical use cases, informing where winnable position and go-to-market investment should concentrateDefine a clear winnable position for MRD, informed by VOC, competitive intelligence, and portfolio expertise, and ensure it’s consistently reflected in positioning, messaging, and contentEducate the market on MRD as a category, not just NeoGenomics’ specific offering, partnering with the Content and Thought Leadership Manager to translate emerging science into content that builds broader category understandingSet clear objectives and KPIs across MRD marketing initiatives, tracking performance to ensure the work is having its intended impactExecute marketing across MRD’s full lifecycle, from launch through market maturity, protecting, growing, and expanding share as appropriate to each stage, partnering with Commercial Launch Excellence on launch-specific readinessWrite and produce core MRD marketing content and materials directly, partnering with Digital, Content, and Creative resources for broader execution needsCollect voice-of-customer insights for MRD, feeding both portfolio strategy and roadmap conversations with Product ManagementTrack competitive intelligence specific to MRD, feeding the Director’s portfolio-wide competitive pictureBuild the AOP budget request for MRD based on the strategic plan, then manage and reallocate spend within the approved allocation based on performancePartner with the Oncology, Pathology, and Pharma Commercial Marketing Directors to ensure MRD’s product story translates into audience-specific narrativesEducation and ExperienceBachelor’s Degree required, Master’s preferred8+ years of progressive product marketing experience in healthcare, life sciences, or diagnosticsComfortable shaping strategic input for a portfolio while also executing the resulting plan personallyTrack record of defining a clear, defensible market position for a product or product family, translating VOC and competitive intelligence into strategyComfortable setting objectives and KPIs, and using performance data to adjust courseExperience managing a product through its full lifecycle, from launch through market maturityStrong writer, comfortable producing core content while directing supporting execution through Digital, Content, and Creative partnersExperience with voice-of-customer collection and applying insights to strategyComfortable managing a budget, tracking spend and reallocating based on performanceExperience or strong comfort operating in an emerging, still-developing category, comfortable building market understanding rather than working on an established oneTravel: 30% overnight
9 days ago