About the Role:
- This role focuses on lead management, CRM execution, SMS/email outreach, follow-up, and opportunity qualification.
- You will play a key role in helping the business scale by keeping conversations organized, identifying motivated opportunities, and ensuring no lead slips through the cracks.
Key Responsibilities:
Lead Management & Sales Development:
- Run daily SMS and email campaigns via GoHighLevel (GHL).
- Respond quickly to inbound messages from real estate agents.
- Manage multiple conversations across SMS and email.
- Keep discussions active and moving forward.
- Build rapport while staying professional.
- Follow up with warm, cold, and past leads.
- Re-engage older leads and stale opportunities.
Opportunity Qualification:
- Collect and document key deal details: property address, asking price, seller expectations, motivation level, timeline to sell, property condition, occupancy status, and agent notes.
CRM Management (GoHighLevel):
- Create and update opportunities for all active leads.
- Apply tags, notes, and pipeline stages accurately.
- Keep all records clean, organized, and actionable.
- Ensure follow-up tasks are completed on time.
- Maintain accurate communication history inside the CRM.
Campaign Support & Systems Execution:
- Assist with SMS and email marketing campaigns.
- Support follow-up automations and outreach systems.
- Help improve campaign organization and response flow.
- Flag important conversations or urgent opportunities for ownership review.
Team Communication & Reporting:
- Provide daily updates on activity and progress.
- Track KPIs and completed tasks.
- Communicate clearly through Slack, Zoom, and internal systems.
- Participate in onboarding and team meetings as needed.
What We're Looking For:
- Strong written and conversational English.
- Experience in sales, lead generation, SDR, appointment setting, or lead management.
- Experience using GoHighLevel or similar CRM platforms.
- Strong follow-up discipline and responsiveness.
- Ability to manage multiple conversations at once.
- Highly organized and detail-oriented.
- Comfortable learning new systems quickly.
- Able to work independently and follow clear processes.
Preferred Skills:
- Real estate experience.
- Familiarity with wholesaling terminology.
- Understanding of ARV, rehab, offers, and investment conversations.
- Experience with SMS-based lead generation.
- Experience working with U.S.-based clients or teams.
Tools & Platforms:
- GoHighLevel (CRM).
- SMS & Email Systems.
- Slack.
- Zoom.
- Google Workspace.
- Spreadsheets / Data Tools.
- Additional tools may be introduced during onboarding.