Marketing Manager at LATOKEN | Torre
Marketing Manager
trending_up Invest in Torre
LATOKEN

Marketing Manager

LATOKEN
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
EUR1k - 2.5k/month
~USD1.11k - 2.79k/month
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

• Sharpen and shine the What and Why Vision of the product driving to LATOKEN's mission: financial life at fingertips for people's economic freedom. • Enlighten the road to hit the target with "a single bullet" with OKRs, hypothesis tests, backlog prioritization. • Structure audiences, channels, messages and digital marketing campaigns across products: IEO listings, roadshows/crowdfunding, deposits, payments and trading. Generate leads for sales for the mentioned products. • Run marketing campaigns on Facebook, AdWords, LinkedIn, Instagram, YouTube, etc. Overcome restrictions of adds platforms by changing adds content/messages. Make sure that campaigns targets are met. • Make marketing analytics by campaign fully transparent: coverage, conversions, CPC, user/client acquisition cost. Identify the most effective channels for each product. ROMI/CPA per channel/audience • Manage influencer marketing, automated email/messenger/WhatsApp/telegram sequences and funnels • Make sure platform’s SEO is optimized: high places on the 1st page in all relevant search requests • Develop lead acquisition landing pages and lead generation forms across products • Magnify fundraising campaigns for great projects • Develop mechanisms for referral and retention growth. Initiate new channels such as streaming analytic reports on the market sentiment • Magnify Tier 1 publications and top content reach.
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