Join Hire Hangar and work with fast-growing global companies while building a long-term career.Job Title Marketing Manager – DTC TelehealthLocation RemoteTime Zone US Time Zones (EST–PST)Role Overview We are seeking a strategic and execution-focused Marketing Manager to own messaging, positioning, and go-to-market across our portfolio of DTC telehealth brands—starting with our men's health ED brand and an upcoming GLP-1 brand. This is a PMM-style role that sits at the intersection of product, marketing, and performance. You will translate business goals into clear creative direction and campaign strategy, partnering closely with AI Video Creators and media buyers to drive measurable growth.Key ResponsibilitiesDefine and refine value propositions, messaging, and positioning for each brand and SKUTranslate customer insights and competitive intelligence (Hims, Roman, BlueChew, etc.) into compelling narratives and offersOwn customer personas and journey maps across all funnel stages—awareness through retentionDevelop campaign concepts and creative briefs for paid social (Meta/Instagram), email, landing pages, and other B2C touchpointsPartner with media buyers to align creative strategy with performance goals (CPL, CAC, LTV)Outline testing plans covering hooks, offers, angles, and formats to validateAct as the central connector between founders/product owners, video content creators, and performance marketing teamsReview campaign performance data to identify what's working and why, and adjust messaging and creative direction accordinglyMaintain a "what works" playbook of angles, hooks, and formats across brandsEnsure all messaging is consistent, compliant, and on-brand in sensitive healthcare categories (ED, testosterone, GLP-1)Required Qualifications3–6 years in marketing manager, product marketing, or growth marketing rolesStrong B2C/DTC background, ideally in health/wellness, consumer subscription, or telehealth—and/or performance-focused brands with heavy paid socialAgency experience strongly preferred due to multi-brand context and parallel campaign managementExcellent messaging, positioning, and copywriting instincts—able to write or direct strong creative briefsSolid understanding of paid social performance levers: audiences, creative, offers, and landing pagesComfortable with basic analytics: reading dashboards, understanding funnel metrics, framing hypothesesMust have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.Preferred QualificationsExperience launching new DTC brands or product lines from 0 to 1Prior work in regulated or quasi-regulated spaces (health, medtech, supplements, fintech)Familiarity with telemed funnel nuances: consults, prescriptions, refills, and adherenceExperience with lifecycle/CRM tools and flows: email/SMS, reactivation, and upsell campaignsTools & TechnologyMeta Ads ManagerGoogle Analytics / attribution dashboardsEmail/SMS platforms (e.g., Klaviyo, Postscript)Google WorkspaceSlack, Zoom, Asana, and other remote collaboration toolsAI video and creative toolsPlease NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.We connect top talent with vetted employers, competitive pay, and real growth opportunities.Compensation PhilosophyAt Hire Hangar, we believe that rewarding our team competitively and fairly is essential to attracting, developing, and retaining outstanding talent from a wide variety of backgrounds. We’ve built a compensation approach that is straightforward, transparent, and built for scale. Here's what guides us:Competitive: We offer compensation that is strong within our industry and reflects the value our team brings.Fair and Consistent: Our pay practices are applied consistently, focusing on recognizing the impact and contributions of each individual.Simple: Our compensation structure is easy to understand and built to grow with the company.Transparent: Everyone at Hire Hangar knows how our pay system works and what factors influence their compensation.Final offers are made after the interview process is complete and are based on a candidate’s experience, skills, job knowledge, abilities, and internal alignment. We use a business impact framework to set pay, meaning that compensation is tied directly to the results and contributions each team member brings to Hire Hangar. Typically, the higher end of a pay range is reserved for individuals who have consistently demonstrated exceptional impact in their role.
16 days ago