CRM & Retention Lead (Remote) at Crypto Casino | Torre
CRM & Retention Lead (Remote)
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Crypto Casino

CRM & Retention Lead (Remote)

Crypto Casino
Emma
Emma
You'll drive player loyalty and retention for a leading crypto casino entering a new growth phase.
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Full-time

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Emma of Torre.ai
 2 days ago

Requirements and responsibilities

We’re Hiring: CRM & Retention Lead (Remote)Are you passionate about building player loyalty, maximizing retention, and creating high-impact CRM strategies?We’re partnering with an established Crypto Casino that has been successfully operating since 2019 and is now entering an exciting new growth phase.🌍 Location: Fully Remote (Worldwide)What you’ll ownCRM & Retention StrategyPlayer Lifecycle Management (Onboarding → VIP → Reactivation)Segmentation & PersonalizationBonus Mechanics, Loyalty Programs & GamificationMulti-channel Campaigns (Email, SMS, Push, Telegram, In-App)CRM Analytics, Dashboards & KPI ReportingWe’re looking for someone with:3+ years of CRM / Retention / Lifecycle Marketing experience in iGaming, Crypto Casino, Sportsbook, or a similar industryStrong knowledge of player lifecycle management and retention mechanicsExperience with CRM platforms and marketing automation toolsHands-on experience designing bonus campaigns, cashback, tournaments, missions, and loyalty programsEnglish & Russian (Business Level)Strong analytical mindset with experience tracking KPIs such as: Retention Rate, Reactivation Rate, Churn Rate, Bonus ROI, NGR, ARPU / ARPPU, LTV, Conversion RatesNice to haveLATAM market experienceCrypto gambling experienceVIP managementGamification & loyalty programsStartup or high-growth environment experience
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