About the roleCustomertimes is a global IT consulting company specializing in Salesforce and digital transformation solutions. With delivery centers across multiple regions, we help enterprise clients drive innovation, optimize business processes, and enhance customer experience through scalable and future-ready technology solutions.We are seeking a Marketing Consultant who will be responsible for developing, implementing, and optimizing digital marketing and customer engagement initiatives across inbound and outbound channels. This role combines strong CRM and marketing automation expertise with support for content workflows and cross-functional collaboration with brand, creative, and operational teams. The ideal candidate has both functional and technical knowledge of Salesforce Marketing Cloud (SFMC) and thrives at the intersection of marketing execution, customer data, and content operations.Purpose of the Role:Drive execution of CRM and digital marketing campaigns using SFMCSupport lifecycle marketing and customer journey optimizationEnsure smooth coordination between marketing, content, and technical teamsContribute to continuous improvement of marketing processes and toolsJob ResponsibilitiesCRM & Marketing Automation (Primary Focus)Execute CRM and digital campaigns using SFMC tools (Email Studio, Journey Builder, Automation Studio, Contact Builder)Design, build, and optimize automated customer journeys and lifecycle programsManage end-to-end campaign execution: briefing, segmentation, content coordination, deployment, QA, and reportingDevelop and optimize personalized communications and multi-step journeysPerform A/B testing and analyze campaign performance to improve engagementCreate and manage data extensions, segments, and data models aligned with campaign needsTroubleshoot CRM-related issues (data, deliverability, journeys, automations)Provide SFMC best practices and guidance to internal stakeholdersContribute to process improvements, templates, and workflow optimizationContent & Digital Operations (Secondary Focus)Support content readiness and activation processes across marketing channelsCollaborate with teams working on PIM and DAM platformsAssist with content validation, metadata, taxonomy, and tagging updatesEnsure accuracy and completeness of product and campaign content before launchCoordinate with brand, creative, and content teams to meet channel requirementsParticipate in QA, publishing workflows, and governance processesSupport user access, approvals, and operational workflowsContribute to reporting, service reviews, and continuous improvement initiativesRequirements3–5 years of hands-on experience with marketing technologies2+ years of experience with Salesforce Marketing CloudExperience working within SFMC delivery or project teamsUnderstanding of customer data, segmentation, and consent managementExperience collaborating with cross-functional teams and external partners (agencies, creatives)Exposure to PIM and DAM systems is a plusExperience with incident/problem management or ticketing systems is an advantageSalesforce Marketing Cloud:Email Studio (templates, personalization, dynamic content)Journey Builder (multi-step journeys, decision splits, entry sources)Automation Studio (data imports, SQL, automations)Contact Builder (data models, attribute groups, data extensions)Knowledge of AMPscript, SQL, and HTML is a plusData Cloud experience is an advantageFamiliarity with DAM/PIM tools (e.g., Bynder, inriver) is a plusUnderstanding of ITSM frameworks (e.g., ITIL) is an advantageComfortable with Microsoft tools and analytics platformsStrong collaboration and stakeholder management skillsProactive, solution-oriented mindsetStrong organizational skills and attention to detailAbility to manage expectations and work with diverse stakeholdersCustomer-focused approachContinuous learning mindset and openness to feedbackConsulting mindset – able to propose solutions, not just identify problemsLanguageEnglish – Full professional proficiency (C2)What We OfferCompetitive salary100% remote opportunityPaid vacation, days off and public holidaysOpportunities for professional growth and advancementA collaborative and innovative work environmentSupport for participation in professional development opportunities (webinars, conferences, trainings, etc.)Regular team-building activities and bi-annual company-wide eventsFlexible work environment (in-office, remote, or hybrid depending on preferences and manager approval)
3 months ago