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Responsibilities
The Content Distribution Manager is responsible for executing WorkRight's content strategy across all digital channels. This role bridges content creation and audience engagement, managing the day-to-day posting, scheduling, formatting, and community management that brings WorkRight's compliance expertise and thought leadership to market. You'll own the operational excellence of social presence while providing leadership with performance insights to inform future strategy.Key ResponsibilitiesContent Execution & DistributionReceive content assets; format, schedule, and publish across assigned digital channels (LinkedIn primary, YouTube, Instagram, and additional platforms as identified)Manage posting calendars, ensuring consistent cadence and optimal timing across time zonesFormat content for platform-specific requirements (dimensions, copy length, hashtag strategy, etc.)Coordinate posting across multiple channels to maximize reach and engagementAdapt and repurpose content assets for different platforms while maintaining brand voice and messagingCommunity Management & EngagementMonitor and respond to comments, messages, and inquiries across all social channels in a timely mannerEngage authentically with audience members, fostering community and building relationshipsFlag important conversations or customer inquiries to appropriate WorkRight teamsMaintain professional tone and brand consistency in all community interactionsTrack engagement patterns to inform future content decisionsAnalytics & ReportingMonitor performance metrics across channels (reach, engagement, click-through rates, follower growth, etc.)Compile regular performance reports for WorkRight leadership, highlighting wins, trends, and opportunitiesProvide data-driven recommendations for content optimization and channel expansionIdentify underperforming content and successful formats to guide future creationTrack KPIs tied to campaign goals and business objectivesChannel Strategy & OptimizationOwn the execution strategy for assigned channels; make autonomous decisions about posting frequency, content mix, and timingEvaluate new platforms and recommend expansion opportunities based on audience insightsTest new content formats and distribution approaches; report findings to leadershipEnsure all channels reflect current WorkRight messaging and brand positioningCollaborate with Content Writer on format and medium preferences based on performance dataCross-Functional CoordinationWork closely with the Content Writer to ensure asset flow and deadline alignmentCommunicate with WorkRight leadership on channel performance, emerging opportunities, and resource needsCoordinate with other teams (sales, customer success, leadership) on content needs or promotional pushesSupport webinar, podcast, and event promotion across social channelsRequired Qualifications3+ years of social media management, content distribution, or digital marketing experienceDemonstrated ability to manage multiple social platforms simultaneouslyStrong written communication skills and understanding of platform-specific voice and toneAbility to create basic graphics or adapt templatesExperience with community management and audience engagementProficiency with social media scheduling and analytics toolsData-driven mindset with ability to interpret metrics and provide actionable insightsSelf-directed and organized; able to manage multiple deadlines and prioritiesFamiliarity with B2B marketing and/or compliance/legal industry a plusNice-to-Have SkillsExperience with video content distribution and YouTube managementKnowledge of LinkedIn best practices for thought leadership and professional servicesFamiliarity with performance marketing and lead generation trackingExperience in HR tech, compliance, or immigration services
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