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About Pearl WestPearl West is a holding company building and scaling consumer brands in health, wellness, and pet. Our leadership came from Mars Men, Gruns, Ryze, and Goli.The RoleYou will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly.This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster.We're looking for a creative who can ideate, not just iterate or imitate.What You Will OwnBuild and maintain the creative testing roadmap for MetaResearch customers, competitors, market trends, and winning ad formatsDevelop new concepts, angles, hooks, scripts, headlines, and primary copyCreate clear briefs that editors can execute without unnecessary back-and-forthReview creative performance with media buyers and identify why ads win or loseIterate quickly on winning concepts before performance declinesBuild repeatable systems for producing and learning from creative at scaleMaintain a strong pipeline of new concepts so the account never runs out of testsYour StrengthsYou understand direct-response psychology and know how to turn customer pain points into compelling creativeYou understand awareness levels and write differently to each oneYou can separate a strong concept from a polished but ineffective adYou are comfortable using performance data to make creative decisionsYou are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slopYou communicate clearly with editors, media buyers, and leadershipYou move quickly, take ownership, and do not need constant directionMinimum RequirementYou have created ads that spent $100K+ in a single month, and you can show it.KPIs You Will Be Accountable ForNumber of high-quality new concepts launched each weekPercentage of concepts that produce viable or winning adsSpeed from insight to brief to launched creativeTotal spend carried by your creatives (this is also the number your bonus is calculated on)Your First 90 DaysWeeks 1-2: deep research across customers, account history, and competitorsDay 30: first batch of briefs live, including net-new conceptsDay 60: a net-new concept of yours carrying real spend; weekly learnings loop runningDay 90: your creatives carry a growing share of account spendCompensation$120,000 to $180,000 base with senior experiencePlus a % of ad spend on your winning creativesPotential equity for top performersFull-time, part-time, or freelance. Remote. We hire the person, not the employment status.How to ApplyAll applications go through this form: https://forms.gle/1wLhpfDpiJ4UkXrB7Note: Due to the volume of applications, we will only reach out to candidates whose experience and qualifications align with the requirements of the role.
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