Marketing Generalist at Learntastic | Torre

Marketing Generalist

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Full-time

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Emma of Torre.ai
2 days ago

Requirements and responsibilities


About LearnTasticLearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere.About the roleWe’re looking for a Marketing Generalist who’s comfortable wearing multiple hats — someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1–3 years of hands-on marketing experience who wants to grow into a broader strategic role while remaining close to day-to-day execution.Job Description: Make routine updates and edits to company websites (content, images, basic layout changes) in WordPressSupport email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflowsManage and update records, leads, and campaign data within Salesforce CRMDesign marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)Build and format PowerPoint presentations for sales, leadership, and internal useMonitor and report on website and campaign performance using Google AnalyticsAssist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reportingSupport broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordinationCollaborate with sales, leadership, and other departments to align marketing efforts with business goalsSocial Media Posting and MonitoringMust-Have Qualifications:1–3 years of marketing experience (internships count)Hands-on experience editing websites in WordPressWorking knowledge of Salesforce CRM and Salesforce MCAE / PardotProficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)Strong PowerPoint skills — building clean, professional, on-brand decksFamiliarity with Google Analytics and Google AdsUnderstanding of core marketing principles: campaigns, segmentation, content strategy, basic SEOStrong attention to detail and comfort managing multiple projects at onceClear written and verbal communication skillsNice to have:Experience in a B2B or manufacturing/industrial marketing environmentBasic HTML/CSS knowledge for email or web tweaksElementor or page-builder experience within WordPressExperience supporting multi-brand or multi-entity marketing effortsWhat success looks like in the first 6 months:Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversightProducing clean, on-brand design assets and presentations independentlyDelivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadenceThis is a remote position.