Day-to-day, you will own end-to-end campaign setup across assigned accounts, including targeting, geos, budgets, bids, ad copy, and extensions, while implementing and QA-ing conversion tracking across Google Ads and GA4. You will monitor accounts daily, run A/B tests, flag pacing and performance issues proactively, and pull clean reports in Looker Studio. Success means campaigns that go live error-free and perform against CPA and ROAS targets.
Requirements:
Must-Have:
- 3–5 years of hands-on Google Ads experience, ideally agency-side managing multiple client accounts simultaneously.
- Proficiency in the Google Ads UI and Google Ads Editor to build campaigns end-to-end (targeting, geos, budgets, bids, ad copy, extensions).
- Hands-on experience implementing and QA-ing conversion tracking and attribution across Google Ads and GA4.
- Ability to QA full campaign builds pre-launch, verifying geo targeting, URLs, tracking, budgets, and bid settings before anything goes live.
- Reporting fluency in Looker Studio (or equivalent), including dashboard setup and clear analysis of account trends and anomalies.
- Working command of paid media metrics, such as CPA, ROAS, conversion rate, and Quality Score, to inform optimization decisions.
- English proficiency at C1 (CEFR) for concise written and verbal reporting to a founder.
Nice-to-Have:
- Google Tag Manager experience (tag configuration and troubleshooting).
- GA4 advanced setup, Conversion API, or server-side tracking exposure.
- Home improvement, contractor, or local services vertical experience.
- Active Google Ads certifications.
