Marketing Manager at Andean Recruiting | Torre
Marketing Manager
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Andean Recruiting

Marketing Manager

Andean Recruiting
Posted by
Luisa Fernanda Barrera
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(10) info
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Full-time

Legal agreement: To be defined

Compensation
USD1k - 1.7k/month
Non-negotiable
location_on
EFECTY WORLD TRADE CENTER, Avenida Calle 100, Localidad de Chapinero, Bogotá, Cundinamarca, Colombia
Posted almost 3 years ago

Responsibilities

🔵 Responsibilities: * Developing and executing a lead generation strategy: should create a plan to generate high-quality leads that are more likely to convert into customers. This may involve developing targeted marketing campaigns and optimizing landing pages. CRM usage is a must. * Managing email / SMS marketing campaigns: should oversee the development and execution of email / SMS marketing campaigns to engage with prospects and nurture leads through the sales funnel. This includes creating engaging email content, managing email lists, and tracking campaign performance. * Measuring marketing performance: should establish key performance indicators (KPIs) to measure the success of marketing campaigns and report on the results to senior leadership. This includes tracking website traffic, email open and click-through rates, and conversion rates. * Managing marketing technology: should oversee the selection and implementation of marketing technology tools such as email automation platforms, CRM systems, and web analytics tools. This includes ensuring that the tools are integrated and aligned with the company's marketing goals. * Developing and maintaining a high-quality website and social media platforms: should work closely with the web engineering team to ensure that the company's website is optimized for lead generation and customer conversion (SEO). * Collaborating with sales teams: should work closely with the sales team to align marketing efforts with sales goals and provide support in lead generation, nurturing, and conversion. This includes developing targeted messaging and collateral for specific buyer personas and sales stages. * Developing and executing the organization's marketing strategy: is responsible for creating a comprehensive marketing plan that aligns with the organization's overall goals and objectives, focused on lead generation. * Conducting market research: should stay up-to-date on industry trends, consumer behavior, and market dynamics to identify opportunities and challenges for the organization. * Overseeing product development: should work closely with the product development team to ensure that new products and services are designed with the target audience in mind.
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