Senior Campus Marketing Coordinator at Shorelight | Torre
Senior Campus Marketing Coordinator
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Shorelight

Senior Campus Marketing Coordinator

Shorelight
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation USD20/hour
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities

Enrollment Growth • Partner with the centralized marketing communications team to create and update compelling content and marketing across a portfolio of six campus partnerships. • Work with stakeholders to convert qualified leads into applicants and enrolled students, through emails, webinars, and other proactive outreach and communications. • Work with global recruitment teams to create marketing collateral, emails, webinars and more tailored to their region and prospective students. • Arrange and manage virtual events such as webinars and campus connect calls and supports presentations and content creation as needed. • Work with Shorelight’s central operations team to support and operationalize campus visits, including prospective student visits, parent visits, campus open days, Shorelight staff visits, education counsellor familiarization trips and more; while highlighting each university’s unique selling points. • Deep knowledge of conversion points during student journey and best practices on continued optimization within their portfolio universities. Program Promotion • Support the HQ marketing team and campus leadership to execute the annual marketing strategy for universities and programs in the portfolio. • Develop content that highlights international students’ experiences and stories to create authentic connections with prospective students through photos, videos, blogs, testimonials (video and print) and social media. • Act as the primary point of contact and work directly with university marketing and other departments to access existing high-quality content. • Manage strategy and content creation for the program’s social media presence, including but not limited to Facebook, Twitter, Instagram, and the program blog. • Manage student ambassador program and student-generated content to further promote portfolio universities across all channels and marketing platforms.
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