JOB TITLE: DTC Operations Lead
LOCATION: Remote
EMPLOYMENT TYPE: Full Time
ABOUT THE ROLE
We're hiring a DTC Operations Lead to be the single owner of execution velocity for our Shopify direct-to-consumer channel. This is the most critical hire in our DTC buildout. We already have the strategy, the specs, the infrastructure, and the data — what we need is someone to make sure the work actually ships, every day, every week, without strategic conversations getting stuck in a document on Google Drive.
You will NOT be the person running ad accounts (that's the Growth Marketer). You will NOT be the person writing Liquid code (that's Implementation Specialist). You will NOT be the person producing creative assets (that's UGC Creators + Content Producer). Your job is to make sure ALL of those people are shipping, on-brief, on-time, every single week — and that the work they produce moves our DTC readiness score, revenue, and margin in the right direction.
This role is 70% execution management, 20% strategic decision-making, 10% hands-on analytical work. If you want to run ads or build pages yourself, this is not the right role. If you thrive on turning chaos into rhythm and watching a team ship more in a month than most DTC teams ship in a quarter, keep reading.
ABOUT US
Decolure is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio.
What makes us different: we're building one of the most data-driven operations in the private label space. Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business , from keyword-level PPC decisions to inventory forecasting to competitive intelligence. This isn't a company where you'll be making gut calls. Every decision is backed by data, and every action plan has measurable outcomes.
We're a 27-person distributed team across the world. We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.
WHAT YOU'LL OWN
Execution Velocity & Team Management — 50% of your time
Daily standup (async or sync) with Growth Marketer, Implementation Specialist, UGC Creators — 15 minutes max, focused on "what shipped yesterday, what ships today, what's blocked"
ClickUp ownership: every open task has a clear owner, deadline, and acceptance criteria; every completed task has a tested outcome
Weekly sprint planning from the backlog of 17 existing specs + incoming priorities
Weekly sprint review: what shipped, what slipped, why, and what changes next week
Remove blockers: if Implementation Specialist is stuck on a Klaviyo flow, you unblock within 24 hours — you don't let it sit for a week
Pull from the AI agent's prioritized recommendations and assign — you should never have a team member wondering what to work on
DTC Performance Accountability — 20% of your time
Own the top-line DTC KPIs: revenue, conversion rate, CAC, AOV, email list growth, repeat purchase rate, contribution margin
Weekly performance review with the team, using data from the AI agent's dashboards
Monthly performance review with the CEO: what moved, what didn't, why, and what you're changing
Quarterly P&L review: contribution margin, LTV:CAC, channel profitability
Accountable for moving the DTC Readiness Tracker from 62% to 90% within 90 days of starting
Strategic Decision-Making — 20% of your time
Decide what the team works on this week, this month, this quarter — aligned with CEO priorities
Evaluate competing priorities: when the agent surfaces a conversion leak vs. the Growth Marketer wants to test a new creative vs. Ahmad has a blog CTA to ship, you prioritize
Approve or reject A/B test recommendations (with data justification)
Approve creative briefs before UGC creators start production
Cross-channel coordination: when Amazon runs a promotion, you decide DTC's response; when TikTok wants to test a creator, you validate the DTC implications
Escalate to CEO only what requires CEO-level decisions (budget above $500/day, pricing changes, strategic shifts) — you handle everything else
Hands-On Analytical Work — 10% of your time
Read dashboards daily — you should know the top 5 DTC metrics before your team tasks
Read Microsoft Clarity session recordings weekly (not optional) — you should know firsthand where users get stuck on mobile
Spot-check the AI agent's recommendations — verify the logic, don't just rubber-stamp
Identify when the AI agent is missing context and feed it back (this makes the agent better over time)
WHAT SUCCESS LOOKS LIKE (90-DAY SCORECARD)
Month 1 — Command of the Team
Daily standup rhythm established with all team members
ClickUp fully groomed: every open task has owner, deadline, acceptance criteria
Weekly sprint + review cadence operating
All 17 existing specs triaged and prioritized into a 12-week roadmap
First 5 specs shipped to production (not just drafted — LIVE)
You can verbally walk the CEO through current DTC performance, top risks, and this week's priorities in 5 minutes without notes
Month 2 — Execution at Pace
At least 10 specs shipped to production (cumulative from month 1)
DTC Readiness Tracker moved from 62% to 72%+
Store-wide conversion rate improved 0.2pp+ from baseline
Meta ROAS above 1.5x sustained
Email list growth accelerating (measurable WoW)
Zero specs older than 30 days sitting "in progress" — everything moves or gets killed
Month 3 — DTC Revenue Inflection
DTC revenue trajectory toward $30K+/month
DTC Readiness Tracker at 85%+
Blended ROAS above 2x sustained
CAC trending toward $15 target
Team is operating without needing daily direction — sprint cadence is self-sustaining
Clear strategic plan for months 4-6 submitted to CEO
REQUIRED QUALIFICATIONS
Must-Have Experience (Non-Negotiable):
4+ years leading DTC e-commerce operations (Shopify, BigCommerce, or direct Shopify Plus) at a brand doing $500K-$10M/year
Demonstrable track record of running a cross-functional DTC team: paid media, CRO, email, content, implementation
Experience managing remote teams across time zones (you will manage people in 2-4 countries simultaneously)
Project management fluency: ClickUp, Asana, Notion, Linear, Monday — doesn't matter which, but you must have run a real backlog, not a checklist
Data literacy: you can read GA4, Shopify Analytics, Meta Ads Manager, Klaviyo, and Search Console fluently — not an expert in each, but competent enough to verify a specialist's work
Strong communication: written (async updates, briefs, escalation emails) and verbal (CEO check-ins, team standups)
Fluent English: written and verbal — this is a CEO-facing and team-leadership role
Strong Preferences:
Experience at a company running DTC alongside Amazon (cross-channel dynamics are a daily reality here)
Experience with bedding, home, wellness, or premium lifestyle brands
Experience working with AI tools as part of daily workflow (not just "used ChatGPT a few times")
Shopify Plus admin experience (not required, but a plus)
Klaviyo, Microsoft Clarity, Judge.me, Gorgias, or similar tool fluency
Nice-to-Have:
Background as a former Growth Marketer or CRO specialist (you understand what your team is doing at a technical level)
Experience in a 5-10 person company (you understand scrappy execution, not Fortune 500 bureaucracy)
Experience building or scaling a DTC channel from <$500K to $2M+ ARR
Comfort with light Shopify theme edits, basic HTML/Liquid (so you can spot-check work)
WHAT WE PROVIDE
A fully built strategic and data infrastructure: 17 specs, 86 processes documented, 35+ automation scripts, 13 active crons, all platform APIs integrated
An AI operations agent that delivers daily analytics, weekly summaries, competitor intel, creative briefs, PDP audit specs, email flow designs, and P&L analysis — you inherit a research and planning team on day 1
A 90-day playbook to move DTC Readiness from 62% to 90% — not a blank page
Direct CEO access for decisions above your authority level — clear escalation path, no middle-management bureaucracy
Growing revenue trajectory: DTC is our #1 strategic growth priority for 2026-2027
Clear promotion path: as DTC scales to $2M+ ARR, this role evolves into Head of DTC
DEAL-BREAKERS — DO NOT APPLY IF:
Your experience is primarily Amazon or marketplace operations — the playbooks don't transfer
You've only ever been an individual contributor (paid media specialist, CRO analyst) — this is a management role requiring team leadership
You've only ever led large teams (15+ people with clear functional silos) — this is a scrappy execution role where you lead 4-6 people across functions
You prefer strategy over execution — this is 70% execution, 20% strategy, 10% analysis
You need extensive direction from above — you will be given goals and scorecards, not task lists
You're uncomfortable delegating to an AI agent or receiving AI-generated specs — that's a core workflow of this role
WHAT YOU'LL GET
Competitive salary based on experience
Fully remote position. Work from anywhere
Direct access to the CEO. Your ideas and analysis reach the decision-maker, not a middle manager
Advanced tooling and infrastructure, including AI-powered analytics, custom dashboards, and automated reporting that let you focus on strategy instead of data entry
A team that values data-driven decision-making and continuous improvement
Opportunities for growth as the company expands into new marketplaces and channels
Employee discounts on Decolure products
