Retention Strategist - DTC eCommerce (Australia, Remote) Full-Time at Right Hook Digital | Torre
Retention Strategist - DTC eCommerce (Australia, Remote) Full-Time
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Retention Strategist - DTC eCommerce (Australia, Remote) Full-Time

You'll elevate DTC brands by driving LTV and shaping multi-channel growth strategies.
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Full-time

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Compensation
USD85 - 100/year
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Remote (for Australia residents)
Remote (for New Zealand residents)
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Emma of Torre.ai
about 1 month ago

Requirements and responsibilities


Are you looking to join an elite eCommerce Growth Agency with a strong culture and a real progression path?We hope so.And if you’re the Retention Strategist A-Player we’re looking for… we’ll do exceptional work together.This is a fully remote role.We are the US & Australia’s premiere eCommerce Growth Agency and a Premium Klaviyo, Google + Meta Partner, working with elite DTC brands across North America and Australia. In the last three years we’ve grown into a 90+ person global team and picked up awards along the way:Anthill’s Top 100 Coolest CompaniesAFR 100 Fast StartersTop 100 Young EntrepreneursFinalists for multiple growth awardsOur reputation was built on world-class social advertising.Our future is built on multi-channel growth, and Retention (Email/SMS) is now a critical engine in our Growth Model.We partner with amazing eCommerce brands like Mister Zimi, July, Silly George, Geedup, Swankaposh, Alpha Lion, and dozens more.We’re growing fast — and Retention is becoming one of the most strategically important teams inside the agency.What We’re Looking ForWith a focus across Fashion, Apparel, Beauty, Health, Jewelry, and Lifestyle brands — we’re searching for a Retention Strategist who isn’t just a Klaviyo operator, but a true growth partner.Someone who can:Improve LTV, not just “run flows”Improve repeat demand and customer valueSpot problems before they happen (deliverability, list decay, TTSO, revenue mix)Bring commercial clarity to every meetingRun tests with a real hypothesis and success metricAnd document results into “Braggable Wins” that fuel agency authorityIf you only want to “send campaigns,” this job is not for you.If you want to grow brands, you’ll love this.Why This Role MattersWe’re evolving from a channel-based agency → a profit & lifecycle growth partner.Your role is to turn lifecycle marketing into:Increased customer lifetime valueFaster repeat purchasesStronger contribution marginSupport for paid acquisition scaleProfit stability for our clientsYou are not an isolated channel.You are part of the client’s growth engine.What You Will Do:Lifecycle Strategy & ExecutionBuild, optimize, and scale email/SMS flows and campaignsDesign post-purchase and LTV journeys that drive true repeat demandManage segmentation, behavioral triggers, predictive audiencesMaintain balanced flow vs campaign revenue shareMaintain list health & deliverability (non-negotiable expectation)Data Analysis & Commercial InsightAnalyze performance across Klaviyo, Shopify, and Hiro AnalyticsIdentify opportunities linked to LTV growth, repeat rate, and time-to-second-orderPresent account insights clearly — what happened and why it mattersProvide inputs that help Growth Strategists scale profitablyTesting & Learning VelocityRun meaningful, hypothesis-driven testsEvery test includes: hypothesis, success metric, and decision timelineDocument findings into team playbooks and best practicesClient Relationship & CommunicationBuild trust and rapport with clear, strategic communicationLead retention strategy meetingsProvide forward planning and strategic claritySupport cross-channel alignment for unified growth outcomesKaizen Mindset & Team ContributionShare insights, elevate peers, and contribute to teamwide improvementStay ahead of platform changes and evolving lifecycle benchmarksTo be considered, please provide a brief 2-min introductory video along with your cover letter and resume.Requirements2+ years hands-on eCommerce Email/SMS experience2+ years inside Klaviyo (flows, segmentation, deliverability, testing)Proven results increasing LTV, repeat rate, or flow revenue contributionExperience managing lists of 50k–100k+Ability to analyze cohorts, retention curves, and order behaviorStrong ability to brief copy/design clearlySuperior communication — written & verbalStrong prioritization and ability to manage multiple accountsCalm, mature, coachable, accountableTeam player (we elevate one another)BenefitsCompetitive base salary $85k–$100k (depending on experience)Work with fast-growth DTC brands across multiple verticalsAccess to elite training, internal playbooks, and coachingClear progression path: Strategist → Senior → LeadSupport team including email specialists, designers, copywriters & Growth StrategistsOpportunity to help shape the future of the Retention DepartmentRemote-first, global team environmentGiven the number of applications being received, we will only be contacting successful candidates for the first round of interviewing.
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