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Requirements and responsibilities
BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, SEO, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft - and in the success of the brands they serve.This isn't a "jack of all trades" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.The Opportunity We're looking for a Paid Media Lead who is exceptional at Social Advertising — and can build that department from the ground up. This is a hands-on role for someone who has spent years in the trenches of paid social (Meta, TikTok, Pinterest, etc.) and brings strong applied knowledge of paid search (Google, Microsoft Ads) that they can leverage as a cross-channel support.You'll manage client accounts directly, lay the foundation for a growing social advertising practice, and help shape the agency's paid social strategy. You'll be the person clients trust to tell them the truth, make the call, and back it up with data.This role is ideal for someone who is energized by building something new — and who wants to do meaningful, measurable work at a company that actually holds itself accountable to results.What You'll OwnClient-Facing LeadershipServe as the primary strategic contact for a portfolio of e-commerce clients, with a focus on paid social performanceLead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselvesTranslate complex performance data into clear, actionable narratives that build trust and drive client decisionsIdentify growth opportunities, present recommendations proactively, and earn client confidence through consistent resultsChannel Execution & StrategyOwn paid social strategy and execution across Meta (primary), TikTok, and Pinterest — including campaign architecture, audience strategy, creative testing frameworks, and budget allocationApply your paid search knowledge (Google Ads, Microsoft Ads) to support and collaborate with the SEM team — including Shopping, Performance Max, YouTube, and branded/non-branded search — without owning that departmentBuild and maintain testing frameworks that drive consistent learnings across social accountsStay ahead of platform changes, algorithm shifts, and emerging ad formats — and translate those insights into strategyDepartment FoundationBuild the playbooks, processes, and reporting standards that will define how the social advertising department operatesPartner with Project Management, SEM team, and Accounts team to ensure cross-channel alignment and a cohesive client experienceDocument best practices and create onboarding frameworks so the department is ready to scale when the time comesAs the team grows, you'll have the opportunity to hire, mentor, and lead social media buyers — but for now, the focus is on doing great work and building the infrastructure to support that growthPerformance Analysis & ReportingOwn paid social performance reporting — with visibility into search data to inform a unified view of account healthUse data to drive strategic decisions, not just report on what happenedDevelop and refine attribution frameworks in collaboration with the analytics teamSet and monitor KPIs for the social advertising department — ROAS, CPA, contribution margin, and beyondWho You AreSkills get you in the door. These are the qualities that make you right for this role:You lead with data, not opinions. When something isn't working, you diagnose it systematically. When something is working, you scale it with conviction.You're a strong communicator. You can walk a client through a rough month and leave them feeling informed and confident — not managed.You think like an operator. You understand that ad spend is business capital, and you treat it that way — with urgency, care, and commercial clarity.You're a builder. You don't just manage — you create. You see gaps in process and strategy, and you fix them before they become problems.You stay current. Platform changes don't catch you off guard. You know what's working now, not just what worked six months ago.You're direct. You tell clients and colleagues the truth. You don't over-promise, and you don't under-deliver.What Success Looks LikeIn your first 90 days:You've audited existing social accounts and presented a prioritized roadmap for eachYou've built relationships with your client portfolio and established yourself as a credible strategic partnerYou have a clear picture of what the social advertising department needs to operate at a high levelYou've established a productive working relationship with the team and understand how various departments connectBy the end of year one:Client social performance is strong, and accounts are growing — both in results and spendYou've built a repeatable system for testing, reporting, and scaling across social advertising accountsThe department has a clear foundation: documented processes, defined KPIs, and a roadmap for growthYou're serving as a reliable cross-channel resource for the SEM team, adding value beyond your core departmentRequirementsMust-Have:3+ years in paid social advertising (Meta Ads required)Working knowledge of paid search (Google Ads required)Experience managing small and large ad spend budgetsProven track record managing direct client relationshipsE-commerce or D2C brand experience (agency or in-house)History of building or scaling a team or departmentStrong Differentiators:Hands-on experience with TikTok Ads, Pinterest Ads, or Microsoft AdsComfort with attribution complexity (blended ROAS, incrementality, etc.)Experience building processes, playbooks, or department infrastructureExperience presenting strategy to non-marketing stakeholders (founders, operators, investors)Agency background preferredBenefitsFully remoteUnlimited PTOFlexible hoursInternet, mobile phone, and gym reimbursementsA real path to building and leading the social advertising team within 12–18 months
Optionally, you can add more information later (benefits, pre-screening questions, etc.)