About Advision DevelopmentWe are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.About the RoleAdvision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. You’ll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.This role combines on-page SEO acumen with content editorial skills—perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.Key ResponsibilitiesConduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunitiesDevelop and execute innovative SEO content strategies for sports betting and online casino verticalsWrite, edit, and optimize content for clarity, search intent, and accuracyBuild and manage content briefs, templates, and editorial guidelines that support SEO goalsCollaborate with internal writers and freelance contributors to ensure content quality and consistencyOversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)Monitor and report on keyword rankings, organic traffic performance, and user engagementStay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trendsQualifications4+ years of experience in SEO with a strong understanding of both on-page and off-page principlesPrior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferredStrong editorial and content marketing skills — must be comfortable writing and editing long-form articlesExperience managing freelancers or content teams, and creating clear briefs/templates for outsourced workProficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming FrogComfortable working in WordPress or similar CMS environmentsUnderstanding of link-building strategy and how content supports backlink acquisitionBonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiencyBonus: Knowledge and experience with online casino-related content.
