Business Development Specialist - Social at MarketFully Group | Torre

Business Development Specialist - Social

You'll expand global brands' social presence by connecting them with innovative solutions.
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Full-time

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Emma of Torre.ai
about 2 months ago

Requirements and responsibilities


About UsSocial Element, part of MarketFully Group, is a global social media agency dedicated to helping brands become socially valuable and earn a place in people’s lives. They combine social intelligence, human expertise, and innovative technology to protect and grow brands in the digital space. Clients include Molson Coors, Visa, Nissan, Mondelez International, and more.About the roleAs a Business Development Specialist – Social, you will expand Social Element’s client base by connecting brands with specialized social media services. You will be the first point of contact for potential clients, introducing them to the company’s blend of social intelligence, community management, brand protection, and technology-driven solutions. Your primary responsibility is to generate and set qualified appointments for Account Executives (AEs), ensuring a seamless handoff of high-potential opportunities. You will understand each prospect’s social media challenges and demonstrate how services such as social listening, crisis management, content moderation, and strategic consultancy can help protect and grow their brand online. Through outreach, you will showcase the community-driven ethos and innovative strategies that position Social Element as a trusted partner for leading global brands.Essential Job FunctionsProactively research and identify new business prospects that align with Social Element’s values and service offerings.Initiate contact with potential clients via email, phone, LinkedIn, and social channels.Qualify inbound and outbound leads, understanding their needs and challenges in the social media landscape.Clearly articulate Social Element’s value proposition, services, and case studies to prospective clients.Collaborate with the sales and marketing teams to develop targeted outreach strategies.Maintain accurate records of interactions and pipeline activity in the CRM.Stay up-to-date with social media trends, industry news, and competitor activity.Represent Social Element’s community-driven ethos and commitment to making social media better for brands.Other duties as assigned.Required Education & ExperienceBachelor’s Degree (preferred)1-2 years of previous sales experienceProficient O365 experience (Word/Excel/PowerPoint)Proficient in sales tools including Outreach, Zoom, Gong, and SalesforceAbility to articulate and resolve prospective client challenges and objectionsAdaptable and quick to learn new technologies and market trendsPassion for social media, technology, and brand growthAbility to work collaboratively in a global, diverse teamWhy Join Our TeamDiverse, Inclusive, and Energetic team atmosphere; supportive and diverse colleagues and approachable managersCareer Stability and Growth, including long-tenured team members and opportunities for advancement with a growth mindsetMental, Physical, and Financial Health benefits including a remote-first hybrid work model, flexible PTO, 10 paid holidays, paid parental bonding leave, gym membership reimbursement, free Employee Assistance Programs, robust medical/dental/vision plans, and 401(k) with immediate vesting and up to 4% employer match
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