Marketing Manager at Sync.com | Torre
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Marketing Manager

You'll drive significant revenue growth by optimizing the full digital acquisition and lifecycle engine.
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Full-time

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Emma of Torre.ai
about 2 months ago

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About SyncSync.com is the leading privacy-first cloud storage and document collaboration provider, and a world leader in end-to-end encrypted cloud content management. Over 2.7 million businesses and individuals trust Sync to keep their files private, secure, and accessible. Sync is expanding into new markets, growing its enterprise offering, and building the team that will take them there.About the roleSync needs a marketing leader who understands what moves conversion and revenue. You’ll audit and improve the full digital acquisition and lifecycle engine—without over-explaining marketing to stakeholders. Your work should show up in the numbers the same week.Your to-do listOwn the funnel—from first click to paid conversion (paid search, paid social, SEO, email, landing pages, CRO).Manage paid acquisition across Google Ads, Meta, and Bing, optimizing weekly based on ROAS, CPA, and LTV. Manage significant ad spend across multiple markets (US, Canada, international) with six-figure monthly budgets.Build landing pages that convert: understand hierarchy, messaging, offers, and urgency; write the copy, brief design, build in the CMS (HubSpot), and ship.Run the CRO program continuously with a backlog of hypotheses prioritized by impact; run A/B tests frequently and stay comfortable with most tests failing.Drive email and lifecycle marketing: nurture sequences, onboarding flows, re-engagement campaigns, and upgrade nudges. Build emails that earn trust and drive revenue.Lead and develop a team: manage a Marketing Coordinator, grow the team over time, set clear expectations, and hold people accountable to outcomes (no micromanaging).Own the data: GA4, HubSpot reporting, ad platform analytics, attribution modeling; pull your own data, build your own reports, and extract insights without waiting on others.Collaborate across the business with product, sales, and customer success to align marketing efforts with growth goals.Who you areExperienced: 5–8 years in digital marketing, with at least 2 years managing paid acquisition; SaaS experience strongly preferred. B2B, B2C, or prosumer backgrounds welcome.A writer: enjoy writing headlines, ad copy, landing page copy, and email subject lines; understand that great copy is rewritten, not just written once.Performance-obsessed: think in ROAS, CPA, conversion rate, and MRR impact; uncomfortable with vanity metrics and focused on revenue drivers.Technically capable: build landing pages in HubSpot, set up conversion tracking in GTM, pull reports from GA4, and troubleshoot attribution issues.Analytically rigorous: segment by geo, device, audience, creative, and time period; dig into averages to find the real story.Opinionated but adaptable: test your opinions and change your mind when data disagrees.Organized: manage multiple campaigns across channels, document work, and ensure the team always knows expectations and timelines.Curious: read marketing books, study competitors, test new platforms, and bring ideas proactively.PerksCompetitive compensationYour choice of computer/hardwarePaid vacationRemote work
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
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