We are seeking a highly performance-driven Digital Marketing Specialist with 5+ years of experience to lead client acquisition, employer branding, and digital growth for a staffing and nearshoring firm.
This role requires deep expertise in Google Ads and a strong command of the Zoho ecosystem. You will build scalable acquisition systems, optimize multi-channel campaigns, and directly impact pipeline generation and revenue.
This is an execution-heavy, metrics-obsessed position for someone who understands B2B funnels and thrives in data-driven environments.
Key Responsibilities
1. B2B Lead Generation & Client Acquisition
Design, launch, and scale multi-channel B2B campaigns targeting hiring managers, HR leaders, founders, and decision-makers
Own and optimize Google Ads campaigns (Search, Display, Retargeting) with full budget accountability
Manage LinkedIn Ads and Meta campaigns aligned with CPL and MQL targets
Build and optimize landing pages, lead capture forms, and call-booking funnels
Implement tracking infrastructure (pixels, UTMs, conversion tracking, attribution basics)
Continuously improve Quality Score, CTR, CPC, and conversion rates
Leverage AI tools for testing creatives, audiences, and bidding strategies
Align marketing with sales to drive qualified booked calls
2. Social Media & Employer Branding
Own LinkedIn strategy and execution
Develop and manage structured content calendars
Create high-performing content using AI tools and Canva (mandatory proficiency)
Drive engagement, brand visibility, and demand generation
Support employer branding and candidate attraction initiatives
3. Email Marketing & Automation (Zoho Required)
Build and execute campaigns and nurture flows in Zoho Campaigns
Segment audiences and personalize messaging
Optimize open rates, CTR, and lead-to-call conversions
Ensure full alignment between Zoho Campaigns and Zoho CRM
Maintain CRM-driven reporting accuracy
4. Analytics & Performance Optimization
Track and report KPIs: CPL, MQLs, booked calls, SQLs, ROI
Deliver clear, actionable performance insights
Optimize campaigns using structured experimentation and AI recommendations
Identify scalable growth opportunities
Requirements
5+ years of digital marketing experience (B2B required)
Expert-level Google Ads experience (Search required; Display & Retargeting strongly preferred)
Proven success generating qualified B2B leads with measurable ROI
Experience in staffing, recruitment, nearshoring, or B2B services
Hands-on experience with LinkedIn Ads and Meta Ads
Strong working knowledge of Zoho Campaigns (required)
Familiarity with Zoho CRM
Proficiency in Canva
Experience using AI tools for content and campaign optimization
Deep understanding of B2B funnels and staffing sales cycles
Strong analytical and performance-driven mindset
Excellent English communication skills
Self-managed, accountable, and comfortable in an hourly performance-based structure
Nice to Have
Broader Zoho ecosystem experience
Advanced conversion-focused copywriting
Employer branding/recruitment marketing background
Experience building attribution models for B2B
