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Posted 3 months ago
Requirements and responsibilities
We are seeking a highly organized, creative, and strategic Social Media Brand Strategist with proven experience developing and executing social media calendar strategies for U.S.-based marketing agencies. The ideal candidate understands the beauty industry, thrives in fast-paced environments, and knows how to blend creativity with data-driven decision-making to grow brand presence and engagement.
Key Responsibilities
Brand Voice & Consistency
• Ensure all social media communications maintain a cohesive brand voice, tone, and visual identity aligned with the makeup brand’s values and positioning.
• Rigorously proofread and edit all content before publishing. Every caption, script, and post must be polished, error-free, and aligned with our professional standards.
• Maintain consistency across all platforms while adapting content format to each channel’s best practices.
Community Engagement & Management
• Actively manage and nurture the brand’s online community across Instagram, TikTok, Facebook, and other platforms.
• Respond promptly to comments, direct messages, and mentions.
• Address product inquiries, provide beauty tips, support customer service needs, and foster authentic relationships with followers to build brand loyalty.
Trend Monitoring & TikTok Strategy
• Stay continuously updated on emerging social media trends, particularly on TikTok (trending sounds, challenges, video formats, and algorithm updates).
• Strategically integrate trends into the brand’s content in a way that feels authentic and aligned with brand identity.
• Identify viral opportunities and adapt them to maximize reach and engagement.
TikTok UGC & Duet Strategy
• Develop and execute a structured strategy for reposting user-generated content (UGC) with proper credit and consent.
• Create duets and stitches with relevant or trending videos to increase visibility and encourage community participation.
• Collaborate with creators and micro-influencers to amplify brand awareness.
Performance Analysis & Reporting
• Track and analyze key performance indicators (engagement rate, reach, impressions, follower growth, website traffic, conversions, and ROI).
• Generate detailed weekly and monthly reports with actionable insights and strategic recommendations.
• Continuously optimize content based on performance data.
Hashtag & SEO Optimization
• Conduct research on high-performing hashtags and keywords for each platform, especially TikTok.
• Optimize captions and descriptions to improve discoverability and reach target audiences within the beauty niche.
Campaign Development & Execution
• Plan, develop, and execute full-funnel social media campaigns for product launches, promotions, and seasonal initiatives.
• Build content calendars, define KPIs, coordinate creative assets, and ensure timely execution across platforms.
• Measure campaign performance and refine strategies for continuous improvement.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)