Head of Marketing at Coverbase | Torre
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Head of Marketing

You'll build and scale a marketing function, owning the narrative to define a new category in enterprise risk.
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Full-time

Legal agreement: Employment

Compensation
USD220k - 280k/year
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Remote (for United States residents)
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Emma of Torre.ai
2 months ago

Requirements and responsibilities


About CoverbaseThe foundation of the modern global economy is built on a dense network of counterparty trust and risk. Coverbase’s mission is to streamline this business-to-business assessment, reducing human toil, and allowing organizations to work together safely and reliably. We employ modern AI techniques to organize vast amounts of unstructured data and compare them against policies to identify key risks to the business.We serve customers across Fortune 500 companies in insurance, higher education, and finance — including five of the top 25 banks in the US.We’ve raised $20M from world-class investors and our team of 20 have built important products at Google, Mapbox and Waymo.The OpportunityHalf of enterprise breaches originate from third parties. The TPRM industry is built around self-attested questionnaires that are high-friction, low-trust artifacts that nobody trusts but everybody sends. Coverbase started from first principles: define the controls vendors need to meet, and let AI agents gather evidence independently and validate against those controls directly.This is the first in-house marketing hire. You’re building the function.Who You’ll Work WithYou report to CEO Clarence Chio, and you’ll build the machine that puts him in a thousand rooms at once. The GTM org is new, staffed with experienced AEs, an SDR team, and a fractional CRO. You’ll also have Market/Model as an external marketing partner handling RevOps, digital execution, and exec-level strategic mentorship. Messaging, positioning, case studies, and active campaigns are already in place. You’re scaling an existing system, not starting one from scratch.What You’d OwnDemand generation. Build the pipeline engine across paid, organic, content, events, and partnerships.Product marketing. Own the narrative as the product expands from TPRM into broader risk-first procurement. Anchor every campaign in a story only Coverbase can tell.Competitive positioning. Incumbents are copying our language. New entrants are mimicking our positioning. Own the category.Brand and content. Build a voice that risk and procurement practitioners at regulated enterprises actually pay attention to. Turn customer champions into a systematic advocacy program.Team. Build from one. Earn the right to hire by proving what works.The Right PersonYou’ve marketed to security, GRC, compliance, risk, or procurement buyers at regulated enterprises. You understand why these buyers think differently and you don’t need a glossary to have the conversation.Built demand gen selling high-ACV deals into regulated or security-conscious enterprises.Written positioning that sales actually uses, built from real buyer conversations.Are familiar with the tools and channels to run them in a pinch, or manage teams of specialists.Think in pipeline, not impressions.Can write. Clear, direct, no jargon.Comfortable being wrong fast.Why join us?Strong product addressing a latent market demand: Our AI-driven platform is transforming third-party risk management (TPRM) for top-tier financial institutions.Collaborative Team: Join a tight-knit, mission-driven team that values kindness, creativity, and curiosity.What we offerCompetitive compensation with an OTE of $220K - $280K.Meaningful founding team equity.Health insurance (100% employee / 80% dependents).21 days PTO.In-person gatherings within the U.S. (travel covered) every 3-5 months. We expect you to attend!401(k) with 4% matching.LocationRemote.Reports toCEO, Co-Founder.
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