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About the RoleWe’re looking for a Growth Marketing Manager to help design, build and scale Intiveo’s demand engine across the full customer lifecycle — from awareness to conversion to closed won, expansion and partner-driven growth. This is not a performance marketing or media buyer role. While paid channels are part of the mix, this role is about orchestrating multi-channel programs that consistently deliver qualified pipeline and revenue growth, not just leads. You’ll bring structure, experimentation, funnel optimization, and modern growth playbooks to help us acquire and convert customers.You’ll own the strategy and execution of always-on demand programs across channels such as email, organic, paid, webinars, web, partners and sales development, as well as working closely with Sales, RevOps, Content, CX, and Product to align marketing to revenue outcomes.This role is ideal for someone who has built or scaled demand generation and lifecycle programs before, enjoys rolling up their sleeves, and is looking for an opportunity to make a big impact within a growing SaaS organization.Who Are WeIntiveo is a leading patient engagement platform, trusted by 15,000+ practitioners to build relationships with 18 million patients. Our mission is to elevate patient experiences by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.✨What You'll DoLead the strategy and execution of pipeline-generating programs and campaigns across email, web, organic, paid, social, webinars, referrals and partner channelsDesign, launch and optimize lifecycle and nurture programs across the full funnel — from awareness to closed won and beyondPlan and manage the marketing calendar, ensuring campaigns and programs are coordinated, executed on time, and tied to revenue impactPartner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals, funnel metrics, attribution and lead qualityCollaborate with CX and Product teams to support upsell and expansion initiativesDesign and run growth experiments to improve conversion rates, velocity, and deal quality across key funnel stagesPartner closely with our external digital marketing agency to align paid programs with broader demand, lifecycle, and revenue initiativesWork with technology, referral and consulting partners on co-marketing and partner-led demand programsTrack, analyze and report on weekly and monthly demand generation and lifecycle KPIsBring an outside-in perspective on modern B2B SaaS demand generation — identifying what’s working, what’s not, and what we should try next✨Who You Are3-6 years of experience in B2B SaaS demand generation, lifecycle, or revenue marketingProven experience building and scaling multi-channel demand programs, not only managing paid adsHands-on expertise in email and lifecycle marketing across the full funnelExperience supporting both product-led and sales-led growth motions, ideally within a hybrid GTM modelBackground marketing to SMB or mid-market audiences, not solely enterprise (ABM)A strong revenue mindset — focused on qualified pipeline, revenue and expansion, not just lead volumeHighly analytical with the ability to turn data into clear, actionable insightsStrong collaborator who proactively seeks out cross-functional feedback and inputComfortable developing strategy while staying deeply hands-on in executionExcellent organization and time-management skills; able to manage multiple initiatives and deliverables simultaneouslyHands-on experience with marketing technology such as Salesforce, Hubspot, Wordpress, Sprout Social, or similarExcited about using AI tools to enhance your impact, efficiency and resultsConfident in your ideas, humble in your approach — you’re ready to bring new playbooks, but are open to collaboration✨Nice to HaveExperience with customer marketing, partner marketing, or expansion programsFamiliarity with the dental or health-tech spaceHow We Give Back to Our EmployeesGenerous vacation timeWellness FundRRSP matchingESOP (employee stock ownership program)Annual retreatPlus, your birthday off! (Who wants to work on their birthday?)And moreMore About IntiveoWe are a fun, collaborative, and hardworking team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Stewardship, Collaboration and Continuous Development. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail.We’re one of Canada’s Top 100 Employers! Canada’s Top 100 Employers celebrates companies offering their employees exceptional places to work. Intiveo has been recognized for our holistic approach to the workplace, from how we work every day, to how we gather and celebrate.
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