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Posted 2 months ago
Requirements and responsibilities
The role (read this first)
If you love owning Local SEO outcomes, not just doing tasks, this is for you. You’ll be the person who takes a Google Business Profile, on page, and technical SEO from “fine” to “dominant”. You’ll communicate progress proactively so nobody has to chase you.
We’re an outcomes team. If you finish what you start, communicate clearly, and push for the best result, you’ll thrive at Mettano.
Why Mettano (and why this role is different)
Mettano is a fast-growing Local SEO agency helping home service and local service businesses win their markets. We move with urgency, keep meetings minimal, and care about clean execution and measurable results.
That only works if the person in this role embodies our values in the day-to-day:
- Ownership: you run execution end-to-end (GBP, on page, schema).
- Follow-through: you don’t drop balls, and you don’t need reminders.
- Quality: we don’t want to redo your work.
- Clear async communication: updates are proactive, not reactive.
You’ll have a real voice here. If you see a better way to do something, we want to hear it. We’ll implement, test, learn, and iterate.
What you’ll own (your “meat”)
You will own execution end-to-end across multiple clients, with clear deadlines and clear deliverables.
1) Google Business Profile (GBP) optimization
- Optimize categories, info, services, products, posts, photos.
- Support ongoing GBP improvements.
2) On page SEO (Home, service + location pages)
- Publish pages with strong content, titles, H1s, internal linking, and FAQs.
- Execute updates cleanly and consistently across multiple projects.
3) Technical SEO implementation (including Schema)
- Ensure redirects, robots files, indexing, sitemaps, core web vitals, and UX are set for success.
- Create and validate schema such as LocalBusiness, Service, FAQ, Review (and others when needed).
- Ensure schema is correct, testable, and aligned with page intent.
4) Citations (tool-based, not manual building)
- Manage citations via tools (not manually).
- QA NAP consistency, handle duplicates and issues, and maintain clean tracking.
- Make strategic decisions per project (not random listing work).
5) Reporting + communication (how you’ll work day-to-day)
- Manage tasks in ClickUp.
- Discuss tasks / projects in Slack.
- Monthly client reporting via Agency Analytics.
- Daily work summary updates.
- Weekly team meetings.
- Client updates via Loom and text in the client’s dedicated Slack channel.
We will train you on how we do things so you can execute confidently, but you must be the kind of person who runs with the ball once you have the playbook.
Must-haves (non-negotiable)
- 2+ years hands-on Local SEO experience (GBP + on page).
- Confident implementing schema (you’ve done it, validated it, fixed it).
- Very strong English plus strong async communication.
- Organized, proactive, and quality-driven.
- Comfortable managing multiple projects and deadlines.
- GA4 and GSC experience.
Nice to haves
- WordPress skills.
- Citation tool familiarity.
- Home services or local services experience.
- Slack experience.
- ClickUp experience.
Compensation + growth
Starting pay is $1,000 to $2,400 per month depending on expertise. As you prove performance and take on more ownership, there’s a clear path to higher compensation. We also offer PTO because high performance needs recovery.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)