US Job Finders is searching for a:
Senior Digital Advertising Strategist
Location: Remote
Employment Type: Full-Time
Experience Required: Minimum 5–7 years in digital advertising strategy and execution
Industry Preference: Healthcare or highly regulated industries.
About the Role:
US Job Finders is seeking a Senior Digital Advertising Strategist to lead high-budget, high-impact campaigns across Google, Meta, Microsoft, and programmatic platforms. This is not a traditional media buyer role—we are looking for a strategic operator, a performance-driven optimizer, and a data-focused advertising expert who has managed $1M+ campaigns and consistently delivered measurable ROI.
You will join a mission-driven team preparing to launch one of the largest digital ad campaigns in the company’s history. This role requires precision, creativity, discipline, and a deep understanding of advertising in highly regulated verticals such as healthcare. You must be comfortable managing every phase of the campaign lifecycle—from planning and execution to optimization and reporting.
Key Responsibilities
* Plan, launch, and optimize multi-channel digital campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic platforms.
* Manage large and variable budgets across multiple clients, business lines, and markets.
* Develop campaign strategies tailored to healthcare (or regulated industries), factoring in compliance, patient journey, and advertising restrictions.
* Create and optimize ad copy, targeting, and creative combinations for outcomes such as appointment bookings and lead submissions.
* Monitor and analyze performance metrics, providing actionable insights to creative and client teams.
* Implement tracking and conversion setups using Google Tag Manager, Google Analytics, and pixel management to ensure accurate data flow.
* Conduct A/B testing and apply data-backed changes to improve performance.
* Monitor real-time performance data and translate insights into clear, proactive recommendations.
* Collaborate with SEO, content, and strategy teams to ensure consistent messaging and campaign alignment.
* Stay informed about platform updates and advertising trends across Google, Meta, Microsoft, and emerging ad tech, adjusting strategies as needed.
* Identify opportunities for improvement and present data-backed recommendations to stakeholders and clients.
What You Bring
* 5–7+ years of experience managing digital advertising campaigns, preferably in an agency or high-stakes environment.
* Experience in the healthcare vertical and familiarity with HIPAA-compliant advertising and medical-specific ad policies.
* Proven experience managing $1M+ in ad spend across channels.
* Expertise in Google Ads, Meta Ads, Microsoft Advertising (Bing), and knowledge of programmatic DSPs.
* Proficiency in ad analytics, performance attribution, and optimization techniques.
* Hands-on experience with Google Tag Manager, GA4, pixel tracking, and conversion flow setups.
* Extensive experience in healthcare or highly regulated industries, with an understanding of HIPAA-compliant practices and policy limitations.
* Strong data interpretation and reporting skills, with the ability to translate insights into strategy.
* Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setups.
* Excellent communication skills and the ability to collaborate with creative, technical, and client-facing teams.
* Highly self-motivated, organized, and proactive, capable of operating independently and driving results.
Nice to Have
* Experience with HIPAA-compliant platforms or privacy-safe ad strategies.
* Familiarity with healthcare CRM integrations and patient journey tracking.
* Advanced skills in spreadsheet modeling, Looker Studio, or BI dashboards.
* Ability to oversee or advise on creative direction based on ad performance insights.
Working Hours
Full-time, Monday–Friday, 8 hours per day.
Aligned with U.S. business hours.
Why Join
* Direct access to growth-oriented entrepreneurs.
* Clear expectations and goals with opportunities for immediate impact.
* Autonomy and a key role in scaling the business.
What We Offer
* Competitive compensation based on experience.
* Flexible, fully remote work environment.
* Opportunity to lead a high-visibility, seven-figure ad campaign.
* A fast-moving team that values execution, data integrity, and client results.
* Long-term potential for growth into a leadership or strategic advisor role.
