About the Role
The Lifecycle Marketing & Automation Content Manager owns the strategy, writing, and execution of lifecycle messaging across email, SMS, and content-driven nurture systems.
This role is responsible for both creating the messaging and building it inside automation platforms such as GoHighLevel (GHL) and HubSpot.
You must think like a marketer, write like a conversion-focused copywriter, and execute like an operator.
This is not a handoff role. You will actively use AI tools (Claude, ChatGPT, Gemini) to accelerate research, drafting, iteration, and optimization while maintaining human judgment, brand voice, and strategic intent.
Responsibilities:
Lifecycle Strategy & Copy
• Own lifecycle messaging across email, SMS, blog, and funnel touchpoints
• Write and optimize nurture sequences by funnel stage and lead intent
• Drive acquisition, activation, retention, and re-engagement through messaging
Marketing Automation
• Build and maintain lifecycle automations in GoHighLevel, HubSpot, or similar platforms
• Translate strategy into workflows, triggers, timing, and sequencing
• QA automations for accuracy, deliverability, and flow integrity
Content & SEO
• Write and optimize blog content that supports SEO and lifecycle nurture
• Refresh and repurpose content based on performance
AI & Optimization
• Use AI tools (ChatGPT, Claude, Gemini, etc.) to accelerate creation, testing, and iteration
• Optimize messaging using engagement and conversion data
Systems & Documentation
• Identify gaps and inefficiencies in existing lifecycle systems
• Document messaging logic and automation frameworks
Requirements
• 3+ years of experience in lifecycle marketing, content marketing, or marketing automation
• Extensive experience with:
– SMS message delivery
– Optimizing SMS rates and opt-out rates
– Registering A2P and 10DLC campaigns for SMS
– Optimizing email open and click rates and measuring sales and funnel metrics
– Combined SMS + Email nurture sequences
– Automations inside GoHighLevel (GHL), HubSpot, or similar platforms
– Long-form blog content for marketing and SEO purposes
• Knowledge of WordPress and Elementor blog publishing
• Strong understanding of funnels, lifecycle stages, and content’s role in conversion
• Solid grasp of SEO fundamentals and how blogs support lifecycle marketing
• Comfortable using AI tools (Claude, ChatGPT, Gemini) as part of a modern marketing workflow
• Excellent written communication skills with professional fluency in English
• Highly organized and capable of owning work end-to-end
• Proactive self-starter who executes without constant oversight
