About Tiny HealthTiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at
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poweredbytiny.com.The OpportunityWe’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth.You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions.What You’ll DoB2B & HCP Go-to-MarketDesign and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid mediaOwn the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite, Tiny Academy, Tiny certification process, education profile)Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partnersOptimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenueScientific Content & Clinical EducationTranslate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateralCollaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner successBuild a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny HealthCo-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)Growth & Performance MarketingRun targeted B2B campaigns on platforms like Meta, LinkedIn, Google and via email using tools like Klaviyo or SendGridWork with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTVCollaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead qualityCross-functional CollaborationWork with our partnerships team on go-to-market and co-branded campaignsPartner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateralManage agency or contractor relationships as needed to support design, copy, or campaign executionQualificationsRequiredHave 4+ years in BB marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellnessHave worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinicsAre skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionalsUnderstand the B2B2C dynamic—and know how to leverage HCPs to grow patient volumeAre comfortable managing campaigns across email, paid media, content, and lifecycle marketingHave a solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROIAre a strong writer, clear communicator, and thoughtful collaboratorPreferredRegistered Dietitian or clinical background in nutrition, functional medicine, or microbiomeExperience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin)Experience working in a past faced Series A–B stage startup with limited resources and high expectationsFamiliarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platformsPrevious experience in a fast-paced startup environmentWork experience in DTC health/wellness companiesExperience working remotely, with proficiency in SlackSelf-directed, proactive, and comfortable with ambiguityHow we workA mission that actually pulls people inWe make the microbiome measurable and actionable at every life stage, and real people write in to say it's life-changing.Remote-first, real overlapOur FTEs are based in North America and work core hours from 9am–6pm CST, shiftable by up to two hours either way — start at 7am or 11am, wrap at 4pm or 8pm.Written first, huddle second, meet lastDefault to a clear Slack post, huddle when a thread stalls, and meet only to make a real decision.Fast, but never sloppyDo the two-month thing in two weeks, then check the work—shipping errors is rework, not speed.Shape what we build, not just how we build itThere's no playbook waiting for you, so write it—and bring the alternative, not just the objection.Day One mentalityFewer titles and layers; process is a guardrail where it counts, never the reason something didn't ship.No hidden agendasNumbers, misses, and feedback are shared openly and in real time, so you always know where you stand.High standards, genuinely fun peopleTake the work seriously and ourselves much less—high-performing and fun to be around is the hiring bar.Is this pace for you?Venture-scaled and on a steep trajectory, with intensity in spikes, fiercely protected flexibility, and faster growth than anywhere else.Our ValuesLearn Fast, Get Better - Find the root cause, not just the fix, and get better every timeBe Relentlessly Resourceful - Dig for the answer, move fast, and know when to ask for helpAct Like an Owner, Be Hungry to Win - Act like it’s your company, and do whatever it takes to winAct with Honesty and Empathy - Say what’s true, and say it with careDelight People by Anticipating Their Needs - Solve the problem, then get two steps ahead of it
about 1 month ago