At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.We're looking for a Digital Marketing Specialist who can help drive pipeline growth through paid media, marketing automation, email marketing, and digital campaign execution. This role is ideal for a marketer who enjoys combining creativity with analytics and wants to directly impact revenue growth.As a Digital Marketing Specialist, you will be responsible for executing and optimizing digital marketing programs that generate qualified leads and support revenue objectives. You will work closely with Product Marketing, Content Marketing, Sales, and Marketing Operations to drive awareness, engagement, and pipeline creation.What You'll DoDemand GenerationPlan, launch, and optimize paid search, paid social, and retargeting campaignsManage campaign budgets and performance against lead and pipeline goalsDevelop audience targeting strategies across multiple channelsContinuously test and optimize messaging, creative, and landing pagesMarketing Automation & EmailBuild and execute email campaigns, nurture programs, and customer journeys in HubSpotSupport lead nurturing programs across multiple buyer personasAssist with lead scoring and segmentation initiativesEnsure proper campaign tracking and reportingDigital Campaign ExecutionSupport webinar, event, product launch, and integrated marketing campaignsCoordinate campaign assets and digital promotions across channelsManage social media publishing and paid social initiativesCollaborate with content and design resources to maximize campaign performanceAnalytics & ReportingMonitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROICreate recurring performance reports and dashboardsIdentify opportunities to improve marketing efficiency and effectivenessProvide recommendations based on campaign and funnel performanceQualifications3-5 years of digital marketing experience, preferably in B2B SaaSHands-on experience managing Google Ads and LinkedIn AdsExperience with HubSpot or similar marketing automation platformsStrong understanding of lead generation and demand generation principlesExperience analyzing campaign performance and marketing metricsExcellent organizational and project management skillsPreferred QualificationsHubSpot certificationGoogle Ads certificationSalesforce familiarityExperience supporting webinars and virtual eventsBasic SEO and conversion rate optimization knowledgeSuccess MetricsGrowth in marketing-qualified leads (MQLs)Pipeline sourced and influenced by marketing campaignsImproved conversion rates across paid and owned channelsIncreased campaign ROI and marketing efficiencyWorking at TrackforceThis role is 100% remote, offering flexibility so you can harmonize your personal life with meaningful, global work. Our teams are customer focused, collaborative, and empowered by innovation. Following our recent merger, Trackforce is now the true market leader in security workforce management software — and we’re just getting started.Benefits We OfferFully remote & flexible workOpen Time Off (OTO) policyMedical, dental & vision coverageHealth Savings Account (HSA)Life, AD&D & disability insurance401(k) with company matchWellness & mental health supportTravel assistance & global supportEmployee referral program
7 days ago