Lifecycle Marketing Manager at Tiny Health

Tiny Health is hiring a Lifecycle Marketing Manager to own the entire customer journey from customer acquisition and activation to retention, upsell, and win-back. If you're passionate about lifecycle marketing, email and SMS strategy, customer segmentation, and using data to drive engagement for a mission-driven health tech company, this is an exciting opportunity.What you'll doBuild and execute Tiny Health's end-to-end lifecycle marketing strategy across the customer journeyOwn lifecycle email and SMS programs using Klaviyo, including campaigns, automated flows, and transactional messagingDevelop customer segmentation strategies based on products, behavior, memberships, and microbiome test resultsBuild and optimize welcome, onboarding, retention, upsell, renewal, and win-back campaignsCreate and maintain lifecycle performance dashboards and deliver monthly insights with optimization recommendationsManage Shopify and Recharge data to power personalized customer journeys and subscription programsOptimize deliverability, list health, and email/SMS performance through continuous A/B testingOwn the lifecycle marketing agency relationship by setting strategy, reviewing deliverables, and driving performanceCollaborate with Growth, Product, Content, and Product Marketing teams to improve customer engagement and retentionWhat they're looking for3–7 years of lifecycle, CRM, or email marketing experience in DTC, subscription, or consumer health brandsHands-on experience with Klaviyo (or similar ESP)Experience with Shopify and Recharge (or comparable ecommerce and subscription platforms)Strong experience building lifecycle programs for multiple customer segmentsAbility to combine strategic thinking with hands-on executionStrong understanding of acquisition, activation, retention, and revenue funnelsExcellent writing, editing, and email campaign briefing skillsStrong analytical skills with experience interpreting lifecycle marketing dataHighly organized, self-directed, and comfortable managing multiple prioritiesWhy join Tiny Health?Help redefine personalized healthcare through cutting-edge microbiome scienceRemote-first company with flexible collaboration hoursOwn and shape the entire customer lifecycle strategy at a fast-growing health tech startupWork closely with cross-functional teams while making a measurable impact on customer engagement and retentionTransparent, mission-driven culture focused on ownership, experimentation, and continuous learningJoin a company improving lifelong health through precision microbiome testing and AI-powered insights

Lifecycle Marketing Manager

Emma

Requirements and responsibilities

Skills wanted:

Language(s) required:

About Tiny Health:

www.tinyhealth.com/

Admin access needed